{"id":27638,"date":"2026-09-24T16:15:01","date_gmt":"2026-09-24T14:15:01","guid":{"rendered":"https:\/\/retail-optimiser.de\/morrisons-appoints-mohsen-ghasempour-as-its-first-chief-ai-officer\/"},"modified":"2026-09-24T16:16:14","modified_gmt":"2026-09-24T14:16:14","slug":"morrisons-appoints-mohsen-ghasempour-as-its-first-chief-ai-officer","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/morrisons-appoints-mohsen-ghasempour-as-its-first-chief-ai-officer\/","title":{"rendered":"Morrisons appoints Mohsen Ghasempour as its first Chief AI Officer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27638\" class=\"elementor elementor-27638 elementor-27631\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9b23b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9b23b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd3a0cd\" data-id=\"cd3a0cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6976e75 elementor-widget elementor-widget-text-editor\" data-id=\"6976e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Morrisons has appointed Mohsen Ghasempour as its first Chief AI Officer. He will take up the newly created role on 1 October 2026 and report to CEO Rami Baiti\u00e9h. In the post, Mohsen Ghasempour will establish a central data science and AI function.<\/p>\n<p>The new role is set to help Morrisons make its manufacturing and commercial operations more efficient and effective. It will also seek to empower staff and oversee the grocery retailer\u2019s data and artificial intelligence strategy.<\/p>\n<p>Rami Baiti\u00e9h has said that the new position reflects Morrisons\u2019 intention to embrace opportunities in data and AI with pace and focus. Mohsen Ghasempour plans to build a team that will help the retailer use AI effectively and responsibly while benefiting shoppers and colleagues.<\/p>\n<h3><strong>Kingfisher successful in its AI development <\/strong><\/h3>\n<p>Mohsen Ghasempour joined Kingfisher as Group AI Director in 2021 and became Chief AI Officer in March 2024. Under his leadership, the home improvement group has built a central AI function that serves banner operations including B&amp;Q, Screwfix, Castorama and Brico D\u00e9p\u00f4t.<\/p>\n<p>During his time at the DIY group, Kingfisher has developed AI applications for personalisation, product recommendations, markdown optimisation, visual product searches and virtual shopping assistants. The company&#8217;s recommendation and personalisation engines use shopping trends and preferences to show shoppers relevant options on its websites and apps. Kingfisher stated that these tools generated approximately 80 million British Pounds in sales during the first half of the 2025\/26 financial year \u2013 a 37 per cent increase on the previous year.<\/p>\n<h3><strong>Mohsen Ghasempour brings research experience<\/strong><\/h3>\n<p>Before joining Kingfisher, Mohsen Ghasempour had worked for The Hut Group from 2018 to 2021. He first served as Head of Machine Learning and AI and later became Technical Director. In these roles, he led teams that developed AI applications for the e-commerce company.<\/p>\n<p>Mohsen Ghasempour completed a Master\u2019s degree in microelectronics at Newcastle University in 2011. He earned his PhD in computer science from the University of Manchester in 2015 after researching adaptive memory controllers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Morrisons has appointed Mohsen Ghasempour as its first Chief AI Officer. He will take up the newly created role on 1 October 2026 and report to CEO Rami Baiti\u00e9h. In the post, Mohsen Ghasempour will establish a central data science and AI function.<\/p>\n","protected":false},"author":28,"featured_media":27634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[3199,3201,1279,1281,649,3200,3198],"class_list":["post-27638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bq","tag-brico-depot","tag-castorama-en","tag-kingfisher-en","tag-morrisons-en","tag-screwfix","tag-the-hut-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morrisons appoints Mohsen Ghasempour as its first Chief AI Officer - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Mohsen Ghasempour will join Morrisons as its first Chief AI Officer on 1 October 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/morrisons-appoints-mohsen-ghasempour-as-its-first-chief-ai-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morrisons appoints Mohsen Ghasempour as its first Chief AI Officer - 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