{"id":28076,"date":"2026-10-30T13:20:40","date_gmt":"2026-10-30T12:20:40","guid":{"rendered":"https:\/\/retail-optimiser.de\/vusion-completes-acquisition-of-retail-media-company-ism\/"},"modified":"2026-10-30T13:22:06","modified_gmt":"2026-10-30T12:22:06","slug":"vusion-completes-acquisition-of-retail-media-company-ism","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/vusion-completes-acquisition-of-retail-media-company-ism\/","title":{"rendered":"Vusion completes acquisition of retail media company ISM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28076\" class=\"elementor elementor-28076 elementor-28069\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0c3891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0c3891\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-632290a\" data-id=\"632290a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9d2ef2 elementor-widget elementor-widget-text-editor\" data-id=\"e9d2ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vusion has completed the acquisition of In-Store Media (ISM). The relevant authorities have approved the transaction and all other conditions have been met. Carrefour is one of the key joint retail clients: both providers are already working extensively for the group and can now integrate in-store digitalisation and retail media marketing more closely. However, other major French retailers also work with the two companies.<\/p>\n<p>In February 2026, Carrefour selected Vusion to equip all its French hypermarkets and supermarkets with connected shelves, electronic price labels and AI-powered cameras by 2030. ISM, together with Unlimitail, manages Carrefour\u2019s retail media activities in Spain, Italy and Poland. In Spain, the service provider has recently expanded its offering to 28 advertising cycles.<\/p>\n<p>Virtually the entire French food retail sector uses Vusion\u2019s technology and, for retail media marketing, works with ISM, amongst others. Auchan, E.Leclerc, Intermarch\u00e9 and the Coop\u00e9rative U also utilise Vusion\u2019s technologies and ISM\u2019s services.<\/p>\n<h3>Vusion brings its Connected Store platform to the consumer goods industry<\/h3>\n<p>Vusion now intends to combine its Connected Store platform with ISM\u2019s marketing and campaign expertise. The joint offering is designed to better identify target audiences on the shop floor, deliver content tailored to the situation and measure the impact of advertising on sales. According to ISM, physical shops have so far accounted for less than three per cent of global retail media expenditure.<\/p>\n<p>According to the latest figures, ISM works with 90 retail chains and more than 1,600 branded goods manufacturers. Founded in 1998, the company operates in nine countries across Europe, Latin America and Asia. According to previous company figures, the specialist generated a turnover of around 120 million euros in 2025.<\/p>\n<h3>Vusion\u2019s Capital Markets Day (CMD) in Paris<\/h3>\n<p>ISM will take part in Vusion\u2019s Capital Markets Day (CMD) in Paris on 18 November 2026. At the event, the group intends to explain the role that digital in-store retail media is set to play in its medium-term strategy. Vusion also plans to present the growth opportunities arising from the acquisition.<\/p>\n<div id=\"2AEEE809_0CD0_041D_95DC_C8C17FB56B83\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vusion has completed the acquisition of In-Store Media (ISM). The relevant authorities have approved the transaction and all other conditions have been met. Carrefour is one of the key joint retail clients: both providers are already working extensively for the group and can now integrate in-store digitalisation and retail media marketing more closely. <\/p>\n","protected":false},"author":4,"featured_media":28072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[182,317,2371,132,3108,135,2738],"class_list":["post-28076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-auchan-en","tag-carrefour-en","tag-cooperative-u-en","tag-e-leclerc-en","tag-in-store-media-ism","tag-intermarche-en","tag-vusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vusion completes acquisition of retail media company ISM - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Vusion has completed the acquisition of In-Store Media (ISM). The relevant authorities have approved the transaction and all other conditions have been met. Carrefour is one of the key joint retail clients: both providers are already working extensively for the group and can now integrate in-store digitalisation and retail media marketing more closely.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/vusion-completes-acquisition-of-retail-media-company-ism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vusion completes acquisition of retail media company ISM - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Vusion has completed the acquisition of In-Store Media (ISM). The relevant authorities have approved the transaction and all other conditions have been met. Carrefour is one of the key joint retail clients: both providers are already working extensively for the group and can now integrate in-store digitalisation and retail media marketing more closely.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/vusion-completes-acquisition-of-retail-media-company-ism\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T12:20:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T12:22:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/10\/Andorra_Supermarkt_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/867f76e385058fbb71508bf56c8d814d\"},\"headline\":\"Vusion completes acquisition of retail media company ISM\",\"datePublished\":\"2026-10-30T12:20:40+00:00\",\"dateModified\":\"2026-10-30T12:22:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/\"},\"wordCount\":340,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Andorra_Supermarkt_3.jpg\",\"keywords\":[\"Auchan\",\"Carrefour\",\"Coop\u00e9rative U\",\"E.Leclerc\",\"In-store Media (ISM)\",\"Intermarch\u00e9\",\"Vusion\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/\",\"name\":\"Vusion completes acquisition of retail media company ISM - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/vusion-completes-acquisition-of-retail-media-company-ism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Andorra_Supermarkt_3.jpg\",\"datePublished\":\"2026-10-30T12:20:40+00:00\",\"dateModified\":\"2026-10-30T12:22:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/867f76e385058fbb71508bf56c8d814d\"},\"description\":\"Vusion has completed the acquisition of In-Store Media (ISM). 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(Photo: Wanzl)Wanzl)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/vusion-completes-acquisition-of-retail-media-company-ism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Vusion completes acquisition of retail media company ISM"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/867f76e385058fbb71508bf56c8d814d","name":"Bj\u00f6rn Weber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","caption":"Bj\u00f6rn Weber"},"description":"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. 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