{"id":3108,"date":"2020-10-08T08:29:49","date_gmt":"2020-10-08T06:29:49","guid":{"rendered":"https:\/\/retail-optimiser.de\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\/"},"modified":"2020-10-08T15:50:22","modified_gmt":"2020-10-08T13:50:22","slug":"m-preis-shows-its-customers-the-assortment-of-the-stores-online","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\/","title":{"rendered":"M-Preis shows shoppers the assortment of its stores online"},"content":{"rendered":"<p>Mit dem Ziel den Markenauftritt offline und online zu vereinheitlichen und wachsenden Kundenanforderungen gerecht zu werden, hat M-Preis ihren Auftritt im Internet optimiert. Dazu nutzt die \u00f6sterreichische Supermarktkette die Cloud-Plattform Emporix. Der Software-Anbieter stellt in der Cloud so genannte Microservices bereit. Diese bieten Standardfunktionen wie Warenkorb oder Kasse mit jeweils definierten Schnittstellen (APIs), die von Systemintegratoren, Agenturen und der IT-Abteilung genutzt werden k\u00f6nnen. So wird eine agile Entwicklung mit kurzen Bereitstellungszeiten erm\u00f6glicht, die Software-Module verschiedener Partner und Eigenentwicklungen integriert.<\/p>\n<p>Designspezialisten wie Cobe und Clubdrei sind am Projekt beteiligt. Produktdaten und detaillierte Beschreibungen kommen von der Markant Gruppe. Als Suchfunktion hat M-Preis die Algorithmen von Algolia integriert.<\/p>\n<p>Die digitale Plattform macht es m\u00f6glich, Inhalte f\u00fcr jeden Standort individuell anzupassen. Basierend auf einer zentralen Datenbank k\u00f6nnen Filialen ihre Werbung, Produktkataloge oder Preise gestalten, ganz nach den lokalen Marktanforderungen.<\/p>\n<p>Auf der neuen Webseite k\u00f6nnen Kunden sich umfassen \u00fcber das Unternehmen M-Preis informieren. Standorte, \u00d6ffnungszeiten und aktuelle Angebote sind ebenso ersichtlich wie die komplette Sortiments\u00fcbersicht aller Filialen.<\/p>\n<h3><strong>Intelligenter Einkaufszettel erleichtert den Einkauf online wie offline<\/strong><\/h3>\n<p>Der Kunde kann die gesuchten Produkte auf einen virtuellen Einkaufszettel setzen. Nach Auswahl der Filiale erkennt er sofort, ob der Artikel dort vorr\u00e4tig ist. Der intelligente Einkaufszettel sortiert die ausgew\u00e4hlten Produkte nach Warengruppen und zeigt die Gesamtsumme des Einkaufs an.<\/p>\n<p>Nun kann der K\u00e4ufer online bestellen oder den Einkaufszettel auf seinem Smartphone im Markt als Checkliste nutzen. Die einzelnen Posten lassen sich abhaken, sobald sie im realen Einkaufswagen liegen. Ist der Nutzer angemeldet, bleiben \u00e4ltere Listen gespeichert. So lassen sich fr\u00fcher gekaufte Artikel leicht wiederfinden und unkompliziert auf eine neue Liste setzen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Austrian supermarket chain M-Preis has modernised its web presence on the cloud platform of the software specialist Emporix. Shoppers can now see the assortment of each store on their smartphone.<\/p>\n","protected":false},"author":8,"featured_media":3104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[349,347,346,345,344,348],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-algolia-en","tag-clubdrei-en","tag-cobe-en","tag-emporix-en","tag-m-preis-en","tag-markant-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M-Preis shows shoppers the assortment of its stores online - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"MPreis has modernised its web presence on the Emporix cloud platform. 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Shoppers can now see the assortment of each store on their smartphone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T06:29:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-08T13:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/10\/M-Preis-Montage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"headline\":\"M-Preis shows shoppers the assortment of its stores online\",\"datePublished\":\"2020-10-08T06:29:49+00:00\",\"dateModified\":\"2020-10-08T13:50:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/\"},\"wordCount\":283,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/M-Preis-Montage.jpg\",\"keywords\":[\"Algolia\",\"Clubdrei\",\"Cobe\",\"Emporix\",\"M-Preis\",\"Markant\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/\",\"name\":\"M-Preis shows shoppers the assortment of its stores online - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/m-preis-shows-its-customers-the-assortment-of-the-stores-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/M-Preis-Montage.jpg\",\"datePublished\":\"2020-10-08T06:29:49+00:00\",\"dateModified\":\"2020-10-08T13:50:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"description\":\"MPreis has modernised its web presence on the Emporix cloud platform. 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