{"id":3280,"date":"2020-10-30T15:04:31","date_gmt":"2020-10-30T14:04:31","guid":{"rendered":"https:\/\/retail-optimiser.de\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\/"},"modified":"2020-10-30T15:13:21","modified_gmt":"2020-10-30T14:13:21","slug":"ottakringer-groups-product-data-flow-cleanly-to-the-retailers","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\/","title":{"rendered":"Ottakringer Group\u2019s product data flow cleanly to the retailers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3280\" class=\"elementor elementor-3280 elementor-3270\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54ad30c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54ad30c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c3dd36\" data-id=\"9c3dd36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e2973c elementor-widget elementor-widget-text-editor\" data-id=\"2e2973c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottakringer Group has started to supply retailers with master data directly from its central product information system. This saves time and money, but also makes the process secure against errors caused by manual data processing. In this way, the Beverage Group ensures that retailers get what they need so urgently for their digitalisation projects: Error-free and complete product master data.<\/p>\n<p>Ottakringer Getr\u00e4nke AG is one of the most important beverage companies in Austria, with V\u00f6slauer, Austria&#8217;s mineral water market leader, the Vienna brewery Ottakringer and the beverage wholesaler with the country&#8217;s largest assortment, Del Fabro &amp; Kolarik. The group keeps the product data of its three divisions centrally updated in a Product Information Management (PIM) system from Akeneo.<\/p>\n<h3>Connection without manual error sources<\/h3>\n<p>In the past, the data only reached the retailers with considerable manual effort via Excel uploads into the previous master data pool. With the help of the specialists from Bayard Consulting, Ottakringer Group has now succeeded in automatically connecting its PIM system to the Global Data Synchronization Network (GDSN), through which the retailers obtains product master data in a standardised way.<\/p>\n<p>One of the major challenges of the project was that Ottakringer Group maintains the product master data of its three business units uniformly in the Akeneo system. With the help of the master data know-how of the Cologne-based consultants of Bayard Consulting, the automatic connection was successful in such a way that the Ottakringer Group is the sole technical sender of the data, but publishes in the GDSN differentiated according to its three business areas brewery, mineral water and specialised beverage wholesale.<\/p>\n<h3>Swop to b-synced<\/h3>\n<p>As part of the project, Ottakringer Group switched to b-synced, the GDSN data pool of Bayard Consulting. Due to its standard interfaces the connection to the Akeneo PIM of the beverage manufacturer was successful without any problems. &#8220;The complete know-how from a single source \u2013 from consulting to implementation and training of our employees \u2013 \u00a0that really impressed us&#8221;, says J\u00f6rg Plundrak, the team leader E-Commerce Management of Ottakringer Getr\u00e4nke AG.<\/p>\n<p>In order to realise the automatic connection of the manufacturer&#8217;s PIM to the GDSN, the data model in the Akeneo system first had to be adapted so that all attributes required for publication in the GDSN are available. In the next step the consultants were able to configure an export interface that is transformed to GDSN XML messages in the mapping with b-synced.<\/p>\n<p>In this way, retailers in Austria and Germany receive the product data of the Ottakringer Brewery, V\u00f6slauer and the drinks wholesaler Del Fabro &amp; Kolarik directly from the manufacturer&#8217;s PIM without any loss of quality, which has saved considerable manual effort in the supply of master data to retailers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Austrian beverage group Ottakringer has automated the data supply of the retail trade from its Akeneo PIM system with the help of Bayard Consulting and switched to the GDSN data pool b-synced.<\/p>\n","protected":false},"author":4,"featured_media":3273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[393,396,395],"class_list":["post-3280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-akeneo-en","tag-del-fabro-kolarik-en","tag-ottakringer-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ottakringer Group\u2019s product data flow cleanly to the retailers - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"The Austrian beverage group Ottakringer has automated the data supply of the retail trade from its Akeneo PIM system with the help of Bayard Consulting and switched to the GDSN data pool b-synced.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ottakringer Group\u2019s product data flow cleanly to the retailers - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"The Austrian beverage group Ottakringer has automated the data supply of the retail trade from its Akeneo PIM system with the help of Bayard Consulting and switched to the GDSN data pool b-synced.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T14:04:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T14:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/10\/Birgit-Aichinger-Voelsauer-Geschaeftsfuehrung.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Ottakringer Group\u2019s product data flow cleanly to the retailers\",\"datePublished\":\"2020-10-30T14:04:31+00:00\",\"dateModified\":\"2020-10-30T14:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\\\/\"},\"wordCount\":469,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/ottakringer-groups-product-data-flow-cleanly-to-the-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Birgit-Aichinger-Voelsauer-Geschaeftsfuehrung.jpeg\",\"keywords\":[\"Akeneo\",\"Del Fabro &amp; 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