{"id":3418,"date":"2020-11-18T14:31:27","date_gmt":"2020-11-18T13:31:27","guid":{"rendered":"https:\/\/retail-optimiser.de\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\/"},"modified":"2020-11-18T14:31:58","modified_gmt":"2020-11-18T13:31:58","slug":"x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\/","title":{"rendered":"X5 Retail Group opens first Pyaterochka store in Amazon Go style"},"content":{"rendered":"<p>Russian X5 Retail Group has opened its first store without cashiers. Its Pyaterochka store on Velaskesa Boulevard in Moscow offers customers a fully automated checkout. At this pilot store, the retailer wants to gain experience with the technology in order to further develop the concept.<\/p>\n<p>The 80-square-metre convenience store offers around 900 consumables, including fresh produce. Customers can access the store via Naletu (&#8220;On the fly&#8221;) app. It generates a dynamic QR code that must be scanned for access control.<\/p>\n<p>The shop does not require any sales staff at all. Instead, X5 has implemented intelligent sensor technology in conjunction with video surveillance. The technology controls entry and exit as well as customer behaviour in the store. Through the app, shoppers can ask questions via chat function or directly contact the hotline.<\/p>\n<h3><strong>Neural network detects customer behaviour<\/strong><\/h3>\n<p>By intelligently linking camera and sensor technology via neural network, the system can detect whether the customer actually buys a product or just takes a closer look. The technology is able to track all shoppers in real time simultaneously. X5 Retail Group developed the solution largely in-house.<\/p>\n<p>Product prices are shown via Electronic Shelf Labels from SES Imagotag. Customers can pay directly via app with their bank card or via Apple or Google Pay. Alternatively, they can choose to pay at a self-checkout terminal. For every purchase, buyers collect points for the Pyaterochka loyalty programme.<\/p>\n<p>With the new concept, the retailer wishes to address an active and technology-oriented target group in the metropolis. X5 is convinced that the system is mature enough to allow opening of further pilot stores in Moscow at short notice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Pyaterochka store in Moscow offers customers fully automated shopping according to Amazon Go principle. The Russian X5 Retail Group has implemented largely inhouse-developed technology based on neural networks. The Electronic Shelf Labels come from SES Imagotag. <\/p>\n","protected":false},"author":8,"featured_media":3410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[316,430,429],"class_list":["post-3418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-amazon-go-en","tag-pyaterochka-en","tag-x5-retail-group-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>X5 Retail Group opens first Pyaterochka store in Amazon Go style - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Pyaterochka offers fully automated shopping according to Amazon Go principle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X5 Retail Group opens first Pyaterochka store in Amazon Go style - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Pyaterochka offers fully automated shopping according to Amazon Go principle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T13:31:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-18T13:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/11\/Pyaterochka-1024.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"headline\":\"X5 Retail Group opens first Pyaterochka store in Amazon Go style\",\"datePublished\":\"2020-11-18T13:31:27+00:00\",\"dateModified\":\"2020-11-18T13:31:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\\\/\"},\"wordCount\":280,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Pyaterochka-1024.jpeg\",\"keywords\":[\"Amazon Go\",\"Pyaterochka\",\"X5 Retail Group\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/x5-retail-group-opens-first-pyaterochka-store-in-amazon-go-style\\\/\",\"name\":\"X5 Retail Group opens first Pyaterochka store in Amazon Go style - 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He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. 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