{"id":4527,"date":"2021-02-18T11:59:13","date_gmt":"2021-02-18T10:59:13","guid":{"rendered":"https:\/\/retail-optimiser.de\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\/"},"modified":"2021-02-18T19:27:09","modified_gmt":"2021-02-18T18:27:09","slug":"edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\/","title":{"rendered":"Edeka and Rewe retailers provide transparency with Tierwohl TV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4527\" class=\"elementor elementor-4527 elementor-4504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42994a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42994a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aee961\" data-id=\"5aee961\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bd06e7 elementor-widget elementor-widget-text-editor\" data-id=\"1bd06e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When selling animal products, retailers inform their customers increasingly about origin and husbandry. A rapidly growing number of independent Edeka and Rewe shop owners are going one step further. With Tierwohl-TV, they show live streams from their suppliers&#8217; stables and outdoor livestock areas in their shops. This gives customers an unvarnished view of the living conditions of animals whose meat they want to buy or whose eggs they want to eat. Retailers and farmers can thus credibly communicate their commitment to animal welfare.<\/p>\n<p>When shopping, more and more consumers act consciously about animal welfare and prefer regional products. They are willing to spend more money on those goods. However, this added value must be communicated convincingly. This is where Tierwohl-TV comes in. The livestream solution was initiated by the digital signage specialist Online Software AG.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa5f196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa5f196\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc2507e\" data-id=\"bc2507e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2cfe84 elementor-widget elementor-widget-image\" data-id=\"a2cfe84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"586\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_EDEKA-Rees.jpeg.webp\" class=\"attachment-large size-large wp-image-4515\" alt=\"\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_EDEKA-Rees.jpeg.webp 1024w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_EDEKA-Rees-300x225.jpeg.webp 300w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_EDEKA-Rees-768x577.jpeg.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">At Edeka Rees\u2019 egg shelf, customers can watch how hens are kept at their supplier's farm. (Photo: Online Software AG)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8679e7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8679e7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b491a00\" data-id=\"b491a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c803993 elementor-widget elementor-widget-text-editor\" data-id=\"c803993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Network of cooperation partners grows steadily<\/strong><\/h3>\n<p>Participating farmers agree to install one or more cameras on outdoor areas and in stables. \u00a0Those are broadcasting livestreams showing the life of cattle and dairy cows or straw pigs and chickens. Retailers transmit the stream for their customers on screens placed near corresponding products in the market.<\/p>\n<p>The network of cooperation partners is growing steadily. On the retail side, retailers such as Edeka WEZ and Edeka Rees as well as Rewe Stanislawski and Laas have decided to use Tierwohl-TV.<\/p>\n<h3><strong>Ministry of Economics supports infrastructure<\/strong><\/h3>\n<p>Technology partners Vodafone, VTIS Videotechnik, Nexgen Smart Instore and Online Software AG are helping to install the infrastructure. Live transmission requires a high data volume. As part of the 5G frequency expansion, the digitisation of agriculture is being promoted by the Federal Ministry for Economic Affairs and Energy through its go-digital programme.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19e68a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19e68a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2b4c33\" data-id=\"a2b4c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea9d411 elementor-widget elementor-widget-image\" data-id=\"ea9d411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_WEZ.jpeg.webp\" class=\"attachment-large size-large wp-image-4537\" alt=\"\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_WEZ.jpeg.webp 1024w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_WEZ-300x200.jpeg.webp 300w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/02\/Online-Software-AG-_tierwohl.tv_WEZ-768x512.jpeg.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Customers who buy eggs at Edeka WEZ can view conditions under which laying hens are kept on screen. (Photo: Online Software AG)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When selling animal products, retailers inform their customers increasingly about origin and husbandry. A rapidly growing number of independent Edeka and Rewe shop owners are going one step further. With Tierwohl-TV, they show live streams from their suppliers&#8217; stables and outdoor livestock areas. <\/p>\n","protected":false},"author":8,"featured_media":4507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[74,563,561,100,560,562,564],"class_list":["post-4527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-edeka-en","tag-nexgen-smart-instore-en","tag-online-software-ag-en","tag-rewe-group-en","tag-tierwohl-tv-en","tag-vodafone-en","tag-vtis-videotechnik-infosystems-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edeka and Rewe retailers provide transparency with Tierwohl TV - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"A growing number of independent Edeka and Rewe shop owners have deployed Tierwohl-TV, showing live streams from stables and outdoor livestock areas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edeka and Rewe retailers provide transparency with Tierwohl TV - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"A growing number of independent Edeka and Rewe shop owners have deployed Tierwohl-TV, showing live streams from stables and outdoor livestock areas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-18T10:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-18T18:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2021\/02\/Online-Software-AG-_tierwohl.tv_REWE-Richrath.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"772\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"headline\":\"Edeka and Rewe retailers provide transparency with Tierwohl TV\",\"datePublished\":\"2021-02-18T10:59:13+00:00\",\"dateModified\":\"2021-02-18T18:27:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\\\/\"},\"wordCount\":331,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Online-Software-AG-_tierwohl.tv_REWE-Richrath.jpeg\",\"keywords\":[\"Edeka\",\"Nexgen Smart Instore\",\"Online Software AG\",\"Rewe Group\",\"Tierwohl-TV\",\"Vodafone\",\"VTIS Videotechnik Infosystems\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-and-rewe-retailers-provide-transparency-with-tierwohl-tv\\\/\",\"name\":\"Edeka and Rewe retailers provide transparency with Tierwohl TV - 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