{"id":5360,"date":"2021-06-02T14:22:56","date_gmt":"2021-06-02T12:22:56","guid":{"rendered":"https:\/\/retail-optimiser.de\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\/"},"modified":"2021-06-02T14:40:33","modified_gmt":"2021-06-02T12:40:33","slug":"wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\/","title":{"rendered":"WMF boosts sales and customer loyalty with Prudsys AI-solution"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5360\" class=\"elementor elementor-5360 elementor-5342\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-104bd52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"104bd52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04237af\" data-id=\"04237af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e49e6 elementor-widget elementor-widget-text-editor\" data-id=\"24e49e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WMF achieved a 66 percent increase in click-through rates in its online shop through use of real-time personalised customer targeting and increased sales from recommendations to over 11 percent. The company, known for high-quality household products, deploys AI solution AIR\/Personalization from German specialist Prudsys, part of GK Software Group.<\/p>\n<p>With the aim of strengthening customer loyalty outside of its retail stores and increasing sales, WMF began testing personalised content in its online shop and newsletter in 2019. In a first step, the company compared the previously manually selected product recommendations from the newsletter with the suggestions calculated by artificial intelligence. After the AI software had proven itself here, WMF expanded the personalised customer approach to additional formats.<\/p>\n<h3><strong>Recommendations in real time based on user behaviour<\/strong><\/h3>\n<p>Recipients of the regular WMF newsletter receive product recommendations based on various recommendation types. Prudsys software generates the content in real time &nbsp;only when the prospective customer opens the newsletter. AI-based software evaluates the user&#8217;s behaviour in the online shop and newsletter for this purpose. The personalised content led to a 66 percent increase in click-through rates on products compared to the newsletter predecessor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b410ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b410ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5d53b3\" data-id=\"e5d53b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6d4377 elementor-widget elementor-widget-image\" data-id=\"d6d4377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"935\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/06\/WMF-Onlineshop-854x1024.jpg.webp\" class=\"attachment-large size-large wp-image-5345\" alt=\"\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/06\/WMF-Onlineshop-854x1024.jpg.webp 854w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/06\/WMF-Onlineshop-250x300.jpg.webp 250w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/06\/WMF-Onlineshop-768x921.jpg.webp 768w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2021\/06\/WMF-Onlineshop.jpg.webp 1024w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Visitors to the WMF online shop receive product recommendations based on user behaviour in real time. The content is generated by Prudsys software using AI. (Photo: WMF)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0524eb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0524eb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb4c52b\" data-id=\"fb4c52b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f644361 elementor-widget elementor-widget-text-editor\" data-id=\"f644361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visitors to the online shop receive a campaign newsletter with recommendations from their favourite category shortly after their visit. For this purpose, the software selects customers who are interested in a certain product or product category. This information is then transferred to WMF&#8217;s CRM system.<\/p>\n<p>The company also adapts content in the online shop individually to a specific visitor. Customers see offers tailored to their interests on the homepage, on category pages and product detail pages as well when they open the shopping basket. The recommendations displayed promote cross-selling and increase the value of the shopping basket. Turnover from recommendations in the WMF online shop is currently over 11 percent.<\/p>\n<p>WMF continues to improve the different personalisation formats. The company plans to further expand personalised content as part of the upcoming shop relaunch. In addition, WMF plans to further personalise its loyalty programme.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WMF personalised its customer approach in newsletters and online shop with AI solutions from Prudsys. This boosted the click-through rate and significantly increased sales from recommendations.<\/p>\n","protected":false},"author":8,"featured_media":5353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[191,740,739],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-gk-software-en","tag-prudsys-en","tag-wmf-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WMF boosts sales and customer loyalty with Prudsys AI-solution - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"WMF personalised its customer approach in newsletters and online shop with AI solutions from Prudsys. This boosted the click-through rate and significantly increased sales from recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WMF boosts sales and customer loyalty with Prudsys AI-solution - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"WMF personalised its customer approach in newsletters and online shop with AI solutions from Prudsys. This boosted the click-through rate and significantly increased sales from recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T12:22:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T12:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2021\/06\/WMF-mobil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"headline\":\"WMF boosts sales and customer loyalty with Prudsys AI-solution\",\"datePublished\":\"2021-06-02T12:22:56+00:00\",\"dateModified\":\"2021-06-02T12:40:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/\"},\"wordCount\":367,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/WMF-mobil.jpg\",\"keywords\":[\"GK\",\"Prudsys\",\"WMF\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/\",\"name\":\"WMF boosts sales and customer loyalty with Prudsys AI-solution - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/wmf-boosts-sales-and-customer-loyalty-with-prudsys-ai-solution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/WMF-mobil.jpg\",\"datePublished\":\"2021-06-02T12:22:56+00:00\",\"dateModified\":\"2021-06-02T12:40:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"description\":\"WMF personalised its customer approach in newsletters and online shop with AI solutions from Prudsys. 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