{"id":9522,"date":"2022-05-16T15:38:10","date_gmt":"2022-05-16T13:38:10","guid":{"rendered":"https:\/\/retail-optimiser.de\/bayard-launches-innovative-product-content-platform-byrd\/"},"modified":"2022-06-15T16:05:11","modified_gmt":"2022-06-15T14:05:11","slug":"bayard-launches-innovative-product-content-platform-byrd","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/bayard-launches-innovative-product-content-platform-byrd\/","title":{"rendered":"Bayard launches product content platform Byrd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9522\" class=\"elementor elementor-9522 elementor-9504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e778a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e778a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06d0e9a\" data-id=\"06d0e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cde4ee elementor-widget elementor-widget-text-editor\" data-id=\"6cde4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">With Byrd, the Cologne-based product content specialists from Bayard have launched an integrated software platform for product data management that also facilitates work with the Global Data Synchronisation Network (GDSN). Byrd is available to retailers, the consumer goods industry and healthcare companies in ready-to-use, turnkey industry packages.<\/p>\r\n<p style=\"text-align: left;\">\r\nAlready today, numerous retail companies such as the Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare purchasing groups such as Prospitalia, P.E.G. and EKKplus rely on Bayard&#8217;s solutions for the management of their product content.<\/p>\r\n<p style=\"text-align: left;\">\r\nByrd is the ideal solution for the sourcing, aggregation, syndication and industry-wide exchange of product content. Through the integration of Bayard&#8217;s GS1-certified master data pool b-synced, Byrd users can also easily exchange data via the Global Data Synchronisation Network (GDSN).<\/p>\r\n\r\n<h3 style=\"text-align: left;\">Enhanced Product Content straight into online shop<\/h3>\r\n<p style=\"text-align: left;\">Beyond the integration of Bayard&#8217;s already established solutions, Byrd offers numerous innovations that help companies use their product content more efficiently for maximum success as they digitalise their business:<\/p>\r\n\r\n<ul style=\"text-align: left;\">\r\n \t<li>The automated classification of products using Artificial Intelligence (AI) and self-learning systems.<\/li>\r\n \t<li>Editing and publishing enhanced product content directly to retailers\u2019 online shops.<\/li>\r\n \t<li>Product performance analysis in online retail through digital shelf analytics and the optimisation of keywords for product search.<\/li>\r\n \t<li>Automated creation of the product data sheets still required by many retail organisations as Excel sheets.<\/li>\r\n<\/ul>\r\n<p style=\"text-align: left;\">With its onboarding services, Bayard makes it effortless to connect suppliers to the product content platforms of retailers and buying groups, facilitating rapid success of projects involving the digital exchange of high-quality, comprehensive product content.<\/p>\r\n<p style=\"text-align: left;\">\r\nBayard continues to offer its team&#8217;s exceptional product content management expertise for implementation projects of third-party PIM solutions such as Syndigo, Stibo and Informatica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With Byrd, the Cologne-based product content specialists from Bayard have launched an integrated software platform for product data management that also facilitates work with the Global Data Synchronisation Network (GDSN). Already today, numerous retail companies such as the Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare purchasing groups such as Prospitalia, P.E.G. and EKKplus rely on Bayard&#8217;s solutions for the management of their product content. <\/p>\n","protected":false},"author":4,"featured_media":9512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,336,1073,1078,473,1076,123,1074,1077,1075],"class_list":["post-9522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-bayard-consulting-en","tag-colruyt-en","tag-consova-en","tag-danone-en","tag-medika-en","tag-migros-en","tag-pajunk-en","tag-radeberger-en","tag-vygon-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bayard launches product content platform Byrd - Retail Optimiser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/bayard-launches-innovative-product-content-platform-byrd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bayard launches product content platform Byrd - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"With Byrd, the Cologne-based product content specialists from Bayard have launched an integrated software platform for product data management that also facilitates work with the Global Data Synchronisation Network (GDSN). Already today, numerous retail companies such as the Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon and Medika as well as healthcare purchasing groups such as Prospitalia, P.E.G. and EKKplus rely on Bayard&#039;s solutions for the management of their product content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/bayard-launches-innovative-product-content-platform-byrd\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T13:38:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T14:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2022\/05\/Colruyt-Group_Spar-Sint-Idesbald-Ilona-Costermans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Bayard launches product content platform Byrd\",\"datePublished\":\"2022-05-16T13:38:10+00:00\",\"dateModified\":\"2022-06-15T14:05:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/\"},\"wordCount\":307,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Colruyt-Group_Spar-Sint-Idesbald-Ilona-Costermans.jpg\",\"keywords\":[\"Bayard\",\"Bayard Consulting\",\"Colruyt\",\"Consova\",\"Danone\",\"Medika\",\"Migros\",\"Pajunk\",\"Radeberger\",\"Vygon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/\",\"name\":\"Bayard launches product content platform Byrd - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Colruyt-Group_Spar-Sint-Idesbald-Ilona-Costermans.jpg\",\"datePublished\":\"2022-05-16T13:38:10+00:00\",\"dateModified\":\"2022-06-15T14:05:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bayard-launches-innovative-product-content-platform-byrd\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Colruyt-Group_Spar-Sint-Idesbald-Ilona-Costermans.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Colruyt-Group_Spar-Sint-Idesbald-Ilona-Costermans.jpg\",\"width\":1024,\"height\":426,\"caption\":\"The Belgian Colruyt Group relies on Bayard's platform technology. 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