About us

The Retail Optimiser is the trade magazine for decision-makers in retail in the areas of technology, logistics, supplier cooperation, shopfitting and market research. It is published in English and in German language. The Retail Optimiser regularly reports on outstanding projects and innovations that improve customers’ shopping experience and optimise retail processes.

The Retail Optimiser analytically monitors the development of new technology and comments on retail projects even where things are not going so well.

The Retail Optimiser is very close to what moves retailers and their service providers. The authors of the Retail Optimiser have specialised in retail as analysts, journalists and consultants for over 20 years. They know many decision-makers in retail personally – especially in the German-speaking countries.

The Retail Optimiser is a specialist magazine of Fourspot. www.fourspot.net

Would you like to see one of your success stories in the Retail Optimiser or place your brand or products in the environment of our high-quality reporting?

We bring you very close to the relevant decision-makers in retail.

Björn Weber

Senior Retail Analyst | Managing Director

+49 69 15615405

Senior Retail Analyst

Managing Director Fourspot

Björn Weber has been specialising as journalist, editor, analyst and consultant in the retail and consumer goods industries for more than 20 years. The focus of his expertise is on retail technology, supplier collaboration (ECR), logistics, e-commerce and digital transformation of the industry.

For eight years, Björn Weber was editor for IT and logistics at Lebensmittel Zeitung (LZ), the leading German newspaper for the retail and FMCG industry. From January 2015 until March 2019, he ran LZ Retailytics, the international analyst group of LZ.

Until end of 2014, Björn Weber was Research Director Retail Technology as well as a member of the Executive Board of the London-based analyst group Planet Retail. He also was the company’s General Manager for Germany.

Björn Weber is a jury member of the EHI Retail Technology Award (Reta Europe). He was honoured with the Karl-Theodor-Vogel award for outstanding reports on technology topics.

He is a regular keynote speaker at international industry events such as those of NRF, EHI and the Consumer Goods Forum with a focus on digitalisation, omnichannel strategies and the optimisation of retail processes through technology.

Björn Weber is a trained business journalist and editor. He graduated from his studies of sociology, law, politics and education in Frankfurt with best grades in all subjects.


Senior Consultant Digital Marketing

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.

For three years, Annette Böhm was responsible for the online sales and marketing of LZ Retailytics.

Previously, she was Marketing Manager of Lebensmittel Zeitung, the leading German newspaper for the retail and FMCG industry.

After her university studies, she worked in marketing and corporate communications at Nestlé and Mondelez.

Annette Böhm has a masters degree in Nutritional Science and Economics from the University of Applied Science Fulda and the Robert Gordon University in Aberdeen, Scotland.

Annette Böhm
Senior Consultant Digital Marketing
+49 69 15612553
Joachim Pinhammer
Senior Retail Analyst

Joachim Pinhammer

Senior Retail Analyst

Joachim Pinhammer’s whole professional biography is connected to retail. He specialises in retail technology, in-store processes, payment systems, logistics and the digitalisation of the retail industry.

As a retail expert, Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He is a regular speaker and moderator at events organised by Messe Düsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences in Germany and abroad. His reports are regularly published by trade magazines and online retail industry media.

Joachim Pinhammer is a jury member of the EHI Retail Technology Award (Reta Europe). He gave lectures on retail technology at the Leipzig School of Media.

Until 2018, Joachim Pinhammer was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Until 2010 he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf).

After graduating from high school Joachim Pinhammer began a dual training programme at the department store retailer Karstadt in Essen graduating asa commercial assistant. He completed training as an instructorat the IHK Essen. In 1998 he graduated from from Babson College Wellesley, MA in the US with a diploma in the Entrepreneurial Development Program there.

Magdalena Nowak

Trainee Editorial Team

Magdalena Nowak is a trainee in the editorial team of The Retail Optimiser. She has gained valuable insights into the processes of the industry during previous jobs on the retail floor. Magdalena Nowak is studying journalism at the Johannes-Gutenberg-Universität in Mainz.

Magdalena Nowak, Trainee Editorial Team The Retail Optimiser
Magdalena Nowak
Trainee Editorial Team 

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