Carrefour will introduce Vusion’s platform in all of its hypermarkets and supermarkets in France. The French retail giant will be the third major retailer after Walmart in the United States and dm Drogeriemarkt in Germany to use Vusion’s EdgeSense technology.
With Vusion’s innovative EdgeSense approach, individual labels no longer require batteries, as rechargeable batteries are built into the shelf rails. Carrefour will use this technology not only for digital shelf labelling, but also for its beacon function, which can be used to display customer-specific real-time promotions and optimise numerous processes in the store.
Carrefour will also introduce Vusion’s AI solution Captana in all its company-owned sales outlets in France. Captana uses cameras – which are attached to the same shelf rails as the digital labels – to continuously monitor on the Vusion platform shelf gaps and incorrect product placements. The technology provides real-time analysis of the shelves and translates them into specific tasks for employees on the sales floor.
Pricer no longer the exclusive supplier worldwide
Since Carrefour’s first installations of electronic shelf labels in 2004, Swedish supplier Pricer has been the exclusive supplier of this technology to Carrefour. More than 1,200 of the retail giant’s sales outlets in France are equipped with Pricer labels. It can be assumed that Carrefour will continue to consider Pricer as a supplier in its foreign markets, presumably as one of two suppliers alongside Vusion.
Pricer also sees an opportunity in sales to Carrefour stores operated by franchisees, especially as the French retail giant is increasingly converting its distribution network to franchise operations. “In 2025, franchisees accounted for over 70 per cent of Pricer’s total sales with Carrefour in France, Belgium and Spain,” Pricer announced yesterday.
Vusion serves Carrefour’s growth plan
For Alexandre Bompard, Chairman and CEO of Carrefour, the introduction of Vusion’s technology directly serves the financial and operational objectives of the retail company’s 2030 plan: “Carrefour 2030 is a growth plan based in particular on accelerating the use of technology and AI. By partnering with Vusion, we are taking our business into a new era. The digitalisation of our shelves is the essential foundation for realising our vision of modern retail,” the CEO is quoted in a press release from Vusion.
For Vusion, the deal is of paramount importance. Already when its French roots were on the market under the name SES, the company had repeatedly tried to dissuade Carrefour from working exclusively with Pricer. Now Vusion will be able to sell millions of its smart labels to the – after E.Leclerc – second-largest retail company in France. Carrefour had been testing Vusion’s technology since June 2025. The Retail Optimiser reported on a decisive pilot installation in a Carrefour hypermarket in Villabé, south of Paris.
Carrefour optimises shelves with Vusion’s Memory
Carrefour has also been working with Vusion’s Memory platform for some time to optimise shelf layouts. Recently, the French retail giant has been testing new shelf layouts with the help of the platform, as reported exclusively by The Retail Optimiser, in collaboration with the industry in selected, representative stores and comparing them with five other similar sales outlets along numerous KPIs.
