Thilo Freund

Thilo Freund is VP Sales at Trigo, where he leads commercial strategy for AI-powered retail store technologies across Europe. He brings more than 20 years of experience in retail technology, with a track record spanning international enterprise sales, SaaS market expansion, and corporate restructuring. His scope includes end-to-end business leadership, M&A integration, and building high-performing sales teams across EMEA markets. Based in Frankfurt, Germany.
Reports

Guest Feature: The AI credibility question in Loss Prevention at the SCO

When analysing documented thefts in retail, Trigo found that 76 per cent of incidents were concentrated at self-checkouts. However, what was significant was how these thefts took place. In the case of high-value product categories, hiding was the method of theft used almost every time. It was not a missed scan or a barcode swap. It was those items that…

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