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Guest Feature: POS-T SuperVario – A smart solution for beverage merchandising

Today’s retailers face a wide range of challenges that extend well beyond the mere supply of goods. Labour shortages, increasing time constraints and limited shelf and refrigeration space demand well-designed solutions that simplify daily operations while meeting the high expectations of customers. Frequent planogram changes due to seasonal campaigns, shifting product assortments or promotions further increase the need for flexible merchandising systems.

Shoppers now expect not only a wide selection of products, but also a visually appealing, well-stocked, and clearly organised presentation – regardless of product size or packaging format. Rigid merchandising systems are increasingly unable to meet the demands of modern retail environments. What’s required are flexible, user-friendly solutions that can quickly adapt to changing conditions with minimal time and staffing resources.

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POS Tuning, based in German Bad Salzuflen, has addressed this need with the development of the POS-T SuperVario – a versatile merchandising system tailored to the beverage sector. Designed for use on shelves and in refrigerated units, the system accommodates product widths ranging from 53 to 97 millimetres. This flexibility significantly simplifies planogram updates, enabling retailers to respond swiftly to new product assortments or special promotions.

Modular pushfeed system simplifies shelf maintenance

POS-T SuperVario delivers an innovative, space-efficient and customer-focused way to merchandise beverages and other items in various formats – while minimising staff effort. A stable side guide ensures easy product placement and eliminates the need for constant shelf maintenance. Products remain front-facing, tidy and ready for purchase down to the last item.

The video shows the POS-T SuperVario solution in operation. (Video: POS Tuning)

 

What sets the POS-T SuperVario apart is its adjustable, tool-free design. With continuously variable widths between 53 and 97 millimetres, the system effortlessly adapts to a wide array of packaging types – from slim cans to large bottles and uniquely shaped containers – ensuring products are securely held and attractively displayed at the shelf front. An integrated spring mechanism gently pushes items forward, maintaining a clean and sales-boosting appearance at all times.

Infinitely adjustable without tools

Beyond width adjustability, the system also offers flexibility in depth. Compatibility with existing modular and compartment systems from POS Tuning expands its application range and ensures seamless integration into current store layouts.

Another key benefit of the POS-T SuperVario is its intelligent, resource-efficient design. While the construction is robust, it also uses materials efficiently, reflecting both ecological and economic considerations. Features such as stackability, optional label holders for pricing or branding, and availability in various colours offer additional customisation options.

POS-T SuperVario

Discover the versatile solution for displaying goods in beverage retail outlets now.

 

Efficient presentation even for square and customised packaging

Importantly, the POS-T SuperVario is not limited to traditional beverage formats. Its adaptable design makes it equally effective for products in irregular or angular packaging, providing a secure fit and optimal presentation.

In summary, the POS-T SuperVario offers a forward-thinking solution for retailers seeking flexibility, efficiency, and enhanced product presentation. Thanks to its ease of use, wide range of applications and thoughtful design, retailers can maximise merchandising space while minimising the effort required for adjustments.

 

Quality from Germany

Behind this innovation is POS Tuning GmbH, a family-owned company headquartered in Bad Salzuflen, Germany. Since 1998, POS Tuning has been recognised for its pioneering solutions in product presentation. With all production based in Germany and global distribution in over 120 countries, the company continues to set industry benchmarks in quality and functionality.

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POS Tuning

POS Tuning is the global specialist for the point of sale. If frozen pizzas, tobacco items, cosmetics or other products are always presented on the supermarket shelf in the optimum position for viewing and handling, then there is most probably a POS Tuning system behind it. The vision of the `happy shopper´ is the drive and motivation to simply make shopping better. POS Tuning automates and digitalises brick-and-mortar retail to facilitate time for the most important thing: the customer. This requires the perfect shopping experience. Customers should be inspired and shopping should be fun. As a family-run company with many innovations and strategic developments, POS Tuning stands for quality, professionalism and partnership-based cooperation, from which retailers and the brand industry benefit through increased sales and lower shelf maintenance costs.

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