Kroger Precision Marketing, the retail media and advertising division of US-American retailer Kroger, has unveiled a series of enhancements to its proprietary data platform. These focus on advanced automation, applied artificial intelligence and expanded self-service capabilities.
The upgrades are designed to give fast-moving consumer goods suppliers faster and more granular visibility into the behaviour of the 62 million US households that shop at Kroger yearly. This equates to over two billion in-store and digital transactions feed into the retailer’s in-house 84.51° Stratum data analytics platform yearly.
A headline addition is Agent Monday, a customised machine-learning-driven performance briefing delivered by email to suppliers. The tool synthesises behavioural and retail performance signals from the preceding week, provide wider historical trends and includes a benchmark of competition. Already available to premium 84.51° Stratum users, Agent Monday aims to significantly reduce manual analysis by pushing curated, actionable insight directly to suppliers’ inboxes.
Updated data feeds in 2026
In addition, 84.51° Stratum’s consolidated dashboards will also undergo a comprehensive redesign in early 2026. The refresh will introduce flexible filtering, integrated visualisations and same-day custom attributes and segmentations. By unifying previously siloed performance and customer metrics into a single workspace, the dashboards are expected to improve suppliers’ ability to respond swiftly to market shifts.
Similarly, self-service data ordering is slated for launch in early 2026. The forthcoming capability will allow suppliers to configure and extract the precise datasets they require. A streamlined interface will support rapid integration with suppliers’ internal data lakes and advanced modelling environments. Crucially, the pay-per-use commercial model is expected to ensure alignment with suppliers’ individual operational needs.
Enhanced data strategy reflects industry trend
As retailers globally seek to monetise first-party data while strengthening supplier relationship, Kroger’s overhaul mirrors developments seen elsewhere in the sector. Domestic rival Walmart, for instance, rebranded its own data platform from Luminate to Scintilla last year and expanded its capabilities announcing, among others, conversational AI tools for data interrogation and AI-generated research summaries.
