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Pingo Doce manages categories collaboratively with Symphony AI

Jerónimo Martins retail banner Pingo Doce has decided for Symphony AI’s Cinde platform for its Category Management. The Portuguese retailer is replacing static reports with real-time, prescriptive insights that fuel sharper execution and stronger supplier alignment.

Pingo Doce will give its suppliers direct access to the platform instead of sending them static dashboards or flat-file reports. CPG partners can run dynamic what-if scenarios, optimise promotions and assortments, and see projected revenue impacts direct access to actionable intelligence – collaborating in real time with Pingo Doce category teams.

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On Symphony AI’s Cinde platform, Pingo Doce is combining POS, assortment and shelf data into a single intelligent layer. The result: a modern monetisable insights platform that delivers next-best actions for both internal teams and CPG partners – store by store, SKU by SKU.

Transformation of collaboration

“We’re not just improving how we operate—we’re transforming how we collaborate,” said Francisco Soure, Executive Director of Digital & Innovation at Pingo Doce. “Symphony AI gives our teams and our suppliers a shared view of what’s happening, and the AI-driven actions to make better decisions together—faster.”

Cinde is supposed to enable executives to bypass analytics bottlenecks with natural-language queries and instant answers. Category teams will receive clear recommendations to support decision making in adjusting promotions and assortments. CPG partners, for the first time, could explore store-level performance in real time – deepening alignment and accelerating joint growth.

With Cinde, Symphony AI has brought a newly developed AI platform for retailer organisations to the market which capabilities go far beyond those companies, that the investor group Symphony acquired in the retail technology sector. The retail division of Symphony AI was created 2018 by merging Symphony Gold (formerly Aldata) and (Symphony) EYC. To complete its category management portfolio, the company had previously acquired other retail software, such as Cosmic Solutions and Apollo from Information Resources Inc’s (IRI). The experience gained from these solutions has been incorporated into the new development.

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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