Apple

According to recent studies, customers shop more often with retail companies and spend more money with those they experience as authentic. But what does that actually mean? How can retailers demonstrate authenticity across the entire buying journey? Renaud Marlière, Global Chief of Business Development of Asendia, provides some of the answers.

Ernsting's Family plans to equip its 1,850 stores with iPads on which employees can find goods for customers in other stores and reorder them online. The textile retailer developed its ‘endless shelf’ app with CaperWhite. Lodata supplies the shops with the hardware including special scanners from Newland.