Mars

Drugstore operator dm is testing the processing of two-dimensional codes at the checkout in selected stores. The pilot project is set to provide important insights for the planned gradual replacement of barcodes with 2D codes using the new GS1 Digital Link standard. Beiersdorf's 8X4 brand deodorants are among the first products to be labelled according to the new identification standard.

For its efforts to get suitable product images for the target market Germany into the Global Data Synchronisation Network (GDSN), Rewe Group won the ECR Award for 'Operational Excellence' this week together with the branded goods giants Mars and Procter & Gamble. The biggest challenge, however, may be that Germany's largest food retailer, Edeka Group, requires product images from its…

GS1 Germany is testing the opportunities of its new 2D code Digital Link together with start-up Jake's Beverages. The QR code printed on the packaging offers consumers access to product information and transparency for participants in the supply chain.