Revionics (Aptos)

Toom Baumarkt has opted for price optimisation software from Revionics. With the AI-based solution, DIY banner operation of Rewe Group wants to improve price perception and thus promote customer loyalty and growth.

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.