dm Drogeriemarkt has started the Europe-wide roll-out of reusable secondary placement displays from pooling specialist Chep – following a successful pilot project for this solution in selected German stores.
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Sam's Club displays ads from the consumer goods industry in the Scan & Go function of its membership app. The US retail company, which is part of Walmart, is thus opening up new opportunities for advertisers to reach their customers in physical stores at that point in the customer journey when they ultimately decide to purchase products.
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