DIY retailer Obi has introduced electronic shelf price labels from VusionGroup in selected product ranges in around 200 of its German stores. The introduction is part of an extensive digitalisation project of the DIY retailer, which also includes the introduction of McKinsey's Periscope price optimisation solution.
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DIY store operator Obi uses Vtex technology to offer its customers a seamless omnichannel shopping experience with various delivery and collection options. Among other things, shoppers can collect their online orders within just two hours via Click & Collect.
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