Yagora

VusionGroup has secured a significant stake in Yagora, a provider of shopper insights for category management and shopper activation via retail media that is highly relevant to the consumer goods industry. Until September 2020, Yagora appeared as GPS Dataservice and made a name for itself in the industry with top customers such as dm Drogeriemarkt, Ferrero, Radeberger Gruppe and Kellogg's…

With its Connected Store in GS1 Germany's Knowledge Centre, VusionGroup demonstrates how its technology optimises brick-and-mortar retail through the interaction of real-time data, AI and IoT.