Bartels-Langness intends to enable payment directly at the Snapcart system, which Bela IT developed in collaboration with Shopreme and Hanshow. A development by Shopreme will also soon enable customers to upload handwritten shopping lists onto the smartcarts. Bartels-Langness’ CIO Florian Behrens will report on experiences and plans with the solution on the Blue Stage at Euroshop next week.
Since November last year, the North German retail company has been testing this type of smart cart in its Famila store in Altenholz near Kiel, where customers attach the system to conventional shopping trolleys themselves. The retail company, which owns the Famila Nordost banner operation, has twelve of these devices available in this store which supplement the self-scanning option with Zebra Devices.
Self-scanning is not a new topic for Bartels-Langness: ten Famila stores are now equipped with handheld scanners from Zebra, which also run Shopreme software. In 2023, the North German retail company began introducing these handhelds for self-scanning.
Two cameras detect no scans
Hardware from Hanshow’s Snapcarts has been in use at Australian retailer Woolworths since 2024, as reported by Retail Optimiser. It is not permanently attached to the shopping trolley, but is plugged on by the shoppers. As with other smartcarts, the devices combine self-scanning with the detection of no scans using cameras built into the device. The Hanshow device has two cameras.
Like other retailers, Bartels-Langeness is toying with the idea of entering the customer-specific – even personalised – retail media market, including promotions. The retail company only allows self-scanning with handhelds or these Snapcarts for customers who have registered in the Famila Nordost app.
Location-based offers could be on the way
So far, Bartels-Langness has been displaying its flyers on the display of the smart shopping trolley. But soon, Shopreme will also be able to capture handwritten shopping lists, opening the door to more interaction with customers while they shop. Localisation is also conceivable through communication with the electronic shelf labels that Famila Nordost also uses from Hanshow.
Bartels-Langness has provided self-service checkouts from Digi for loose fruit and vegetables. However, customers still have to select the goods themselves without AI support in order for the barcode to be generated. If the customer forgets to create the label at the self-service scales in the fruit and vegetable department, they can easily catch up on scanning the loose goods without a barcode at Famila Nordost at the self-checkout.
Registration helps prevent theft
The fact that customers are only allowed to use self-scanning during their shopping if they give up their anonymity also helps in the fight against theft. Shopreme’s software also assigns scores to anonymous users, which are used to calculate the probability of the shopping basket being checked by staff. For example, the retail company Georg Jos. Kaes allows customers to use the Shopreme software at Wanzl’s Fastlaners in its V-Mart in the Euro-Industriepark in Munich without registering – as reported by The Retail Optimiser – but by registering, customers can also be rated for reliability when scanning beyond individual purchases.
Florian Behrens, CIO of Bartels-Langeness on the Blue Stage of Euroshop
Florian Behrens, CIO of Bartels-Langeness, will present the project together with Nico Müller, CCO of Shopreme, on Wednesday, 25 February 2026, starting at 12:20 pm on the Blue Stage (Hall 6 / I 03) at Euroshop in Düsseldorf, which will be moderated by the Publisher of The Retail Optimiser, Björn Weber.
