Advertorial

The way people shop has undergone a transformation in recent years. Many consumers have become more price-conscious and actively seek favourable offers. Simultaneously, customers have heightened expectations regarding sustainability, shopping experiences, and product availability and also want to choose independently how they pay for their purchases.

According to recent studies, customers shop more often with retail companies and spend more money with those they experience as authentic. But what does that actually mean? How can retailers demonstrate authenticity across the entire buying journey? Renaud Marlière, Global Chief of Business Development of Asendia, provides some of the answers.