Parfois is strengthening its retail technology foundation through a new project to migrate its merchandising ecosystem to Oracle Retail Cloud, supporting the retailer’s continued international growth and operational agility.
The Portuguese fashion accessories brand operates more than 1,000 stores across 70 countries and is investing in a modern cloud-based merchandising platform designed to improve scalability, flexibility, and responsiveness to business change.
The initiative represents the next phase in Parfois’ ongoing technology evolution and reflects the retailer’s focus on building a future-ready retail architecture capable of supporting fast-moving global operations.
Supporting global retail operations
The migration to Oracle Retail Cloud is intended to modernise Parfois’ merchandising architecture while maintaining continuity across critical retail processes. The project will also enable the retailer to benefit from ongoing innovations delivered through Oracle’s cloud platform.
By moving merchandising operations to the cloud, Parfois aims to strengthen operational resilience, improve responsiveness to market demands, and support future international expansion.
Oracle Retail drives transformation
Alberto Tha, Sales Senior Director Continental Europe – Retail at Oracle, highlighted the importance of modern technology foundations for retailers navigating growth and transformation: “As retailers look to modernise their technology landscape, having the right foundation and the right partners makes all the difference.”
Oracle Retail Cloud continues to support retailers looking to improve scalability, operational agility, and business responsiveness through cloud-based merchandising and retail management capabilities.
Building a future-ready platform
The project builds on Parfois’ existing use of Oracle Retail technology and reflects the retailer’s long-term strategy to modernise its technology landscape while supporting business continuity.
According to Jesús Salceda, CTO at Parfois, the initiative reinforces the company’s commitment to creating a strong and flexible technology foundation capable of supporting continued growth and evolving operational requirements.
