Jysk predicts volumes with Relex

Jysk will optimise the sales forecasts of its ten distribution centres in Europe with Relex. The Denmark-based furniture and home interior design company, formerly known as Dänisches Bettenlager in Germany, plans to grow from its current 3,200 stores to 5,000.

Using AI and machine learning, Relex Solutions will support Jysk’s increasingly complex short- and long-term sales forecasting. The rapid change in trends and seasonality requires accurate forecasts. These are intended to optimise the availability of goods for customers and also serve higher-level goals such as improving efficiency and sustainability, energy savings and waste reduction.


With Relex, Jysk will use machine learning to optimise the sales forecasts of its distribution centres, which supply the retailer’s brick-and-mortar stores, e-commerce and B2B business. The furniture retailer sources its goods from an extensive network of suppliers. Their delivery times vary considerably. In addition, Jysk’s sales are strongly driven by campaigns and seasons. Relex is designed to help Jysk manage and optimise its increasingly complex short- and long-term sales forecasts.

“After a diligent selection process, Relex was chosen because of the solution’s flexibility, which enables us to be in full control of the process while benefiting from forecast improvements using state-of-the-art AI and machine learning,” says Heine Sort, Flow of Goods Director at Jysk.

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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