Kiko Milano has adopted Dutch provider Adyen’s Unified Commerce payment platform across its physical and online stores. With this, the Italian cosmetics retailer aims to enhance the payment platform by streamlining transactions from various sources. Adyen’s solution was successfully integrated in less than nine months with Kiko Milano’s existing POS platform, New Black’s EVA POS, which is installed on all 10,000 terminals across the more than 1,000 Kiko stores.
The technical solution incorporated the adoption of new payment technologies, including mobile POS terminals from Adyen and the Tap To Pay feature on iPhones, ensuring a fast and seamless checkout process. This has resulted in improved conversion rates and a notable increase in digital payments made in store.
Additionally, the unified payment platform has allowed the retailer to consolidate its fragmented customer data, thereby strengthening customer insights and, ultimately, customer engagement. “The payment data of our customers is one of the key attributes of understanding the preferences of our customers from products to channels,” highlights Keveh Vahabi Chief Information Officer at Kiko Milano: “It has enabled us to enrich our customer profiles with relevant information about payment habits, allowing us to develop more targeted marketing strategies in line with their preferences”.
Accommodate local payment preferences
The solution also empowers the Italian retailer to cater to the specific payment preferences of each of the 70 markets it operates in, while optimising operational efficiency and enhancing transaction management. “Payment availability is crucial for global expansion. Flexibility and scalability permit us to enter into the market in a very simple way,” says Cristina Casa, Kiko Milano’s Chief Retail Officer.
Adyen’s localised payment methods, including Alipay and WeChat Pay, support the Kiko Milano operations in a wide range of markets, including Europe, the UAE, the US, and Hong Kong. Looking ahead, the beauty retailer intends to further strengthen its partnership with Adyen to support its store expansion plans, stay ahead of emerging trends, and continuously improve its customer experience.
Adyen chosen by leading beauty retailers
Kiko Milano joins a growing list of beauty retailers that adopted Adyens Unified Commerce payment platform, including Rituals Cosmetics from the Netherlands and the Australian-based Aesop. Adyen highlights that its solution offers seamless integration with leading technology platforms such as Salesforce, Oracle, GK, SAP, and Microsoft Dynamics.
