Norma is putting its e-commerce business on a new foundation in order to improve delivery transparency for customers and better connect its online business with its brick-and-mortar stores. As reported by Lebensmittel Zeitung, the German retailer based in Fürth will migrate its Norma24 online shop from the current online shop system Shopware to Spryker’s headless commerce platform by the end of this year. The discounter is working together with SAP implementation partner KPS AG on this project. Norma’s huge competitor Aldi Süd also relies on Spryker for its e-commerce.
At present, the more than 60,000 items in the categories of household goods, textiles, furniture, electronics, wine and pet supplies that customers can order via Norma’s online shop are prepared for dispatch from the company’s own warehouses in Röttenbach, Magdeburg and Rossau, as well as being shipped via the logistics locations of external partners and wholesalers. The external business partners who provide goods on behalf of the discounter will be migrated to Spryker’s dropshipping module in the next step, explains Alexander Graf, CEO of the technology company, in a post on LinkedIn.
In July’s update of the independent news service Exciting Commerce, Norma is described as being able to react even more flexibly and quickly to market changes in the e-commerce sector by switching to the Spyker platform. The flexibility in Spryker’s solution is based on open interfaces and a modular architecture, which makes it possible to connect best-of-breed solutions with little effort instead of relying on rigid all-in-one packages – an important prerequisite for Norma in the fast-moving dropshipping business.
Future-proof e-commerce platform
Norma’s aim is to increase delivery transparency for customers shopping online, especially when ordering multiple items that are dispatched from different locations. Philipp Hildebrandt, Head of IT & Organisation at Norma, explains to Lebensmittel Zeitung that the switch to Spryker is intended to directly improve delivery information for customers. Orders will be displayed according to the respective delivery time. The retailer intends to improve both the customer experience and internal processes.
Norma also wants to use Spryker’s platform to link its brick-and-mortar stores and online shop more closely in future. Customers who use the Norma app will benefit in the future from a seamless omnichannel shopping experience by being shown both their online and brick-and-mortar purchases in a customised way. This will open up completely new opportunities for the retail company to address and retain shoppers across the entire customer journey – with offers that match their shopping behaviour in all of the retail company’s distribution channels.
