Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Albert Heijn optimises prices for baked goods with in-house AI

Albert Heijn has taken a further step in the fight against food waste. This week, the Ahold Delhaize subsidiary began rolling out its in-house developed solution for dynamic price management in the bakery department and combining it with the in-house programmed application for demand planning in this product range.

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News

Bauhaus rolls out ship-from-store in Northern Europe with nShift

Bauhaus has further expanded its e-commerce growth in the Nordics with a ship-from-store strategy, transforming its physical stores into omnichannel hubs. The DIY retailer, which has its roots in Germany and is headquartered in Switzerland, has rolled out nShift’s delivery management solution across its operations in Sweden, Finland and Estonia.

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News

Douglas is testing an AI chatbot with product recommendations from GK Air

Douglas is continuing to drive forward the use of AI and plans to integrate a new chatbot into its digital offerings. In future, beauty specialist intends to use the AI chatbot to respond efficiently to customer service enquiries and provide personalised product recommendations with the help of GK Air.

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News

Kaufland introduces self-checkouts with Itab in all German stores

Kaufland is rolling out self-checkouts from Itab throughout Germany. Outside of Germany, the retailer is also working with 4POS in addition to Itab as supplier of these devices. All German locations of Schwarz Group's full range discounter are to be equipped with self-service terminals by the beginning of 2029.

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News

L&T pioneers digital future of fashion stores with GK and Vusion

Lengermann & Trieschmann (L&T), a premium fashion and sports retailer in Germany, has brought smart hangtags and AI-based price optimisation into regular operation. Since September 2025, the Osnabrück-based company has been dynamically managing its sales prices with GK Air.

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Reports

Reta Award 2026: Outstanding use of retail technology

There was a jubilant atmosphere last night at Dr. Thompson's Seifenfabrik in Düsseldorf: top IT managers from leading retail companies such as Colruyt Group, Coop Sweden, Globus, Kaufland, Koçtaş, Lekkerland, Netto Marken-Discount, Rossmann, Sonae, and many more celebrated together with their technology partners.

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News

Mix Markt pilots Mettler’s AI product recognition at staffed checkouts

Monolith Group's retail banner operation Mix Markt, which specialises in Eastern European products, has installed Mettler-Toledo's AI-supported FreshAI article recognition system. At a location in Karlsruhe, the vision recognition solution from the weighing technology specialist is helping staff at the attended checkouts to recognise fresh items without barcodes more quickly.

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News

Kaufland Auditing develops its own freshness check app with AI

Kaufland’s International Auditing Department has developed an app with AI to make its freshness checks more efficient. The application helps the auditors of Schwarz Group’s subsidiary to check the internal processes of the stores in order to ensure customer satisfaction. The fact that specialist departments are developing solutions themselves using standard AI tools has the potential to shake up the…

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News

Lekkerland considers smart store concept with AiFi ready for rollout

Lekkerland, the convenience division of Rewe Group, proves the maturity of its smart box concept based on AiFi technology with key figures from the 24/7 high-frequency operation at Frankfurt Airport.

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News

Lidl brings AI-supported item recognition from Mettler Toledo to its stores

Lidl is equipping its fruit and vegetable departments with camera-based, AI-supported scales from Mettler Toledo that automatically recognise loose items. With this step, Schwarz Group's discount retail division is promoting a seamless self-scanning journey for its customers in the fresh produce department. Lidl has already equipped around 250 stores across Germany with two scales per store in most case.

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