Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Marks & Spencer hands over European fulfilment to Zeos

Marks & Spencer has selected Zeos to handle the fulfilment of all orders from its online shops in 22 European markets. Zalando’s logistics unit will take charge of order picking and packing, shipping and the handling of returns.

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Coop Sweden brings Klas Pettersson on board

Coop Sweden has appointed Klas Pettersson as the new CEO of Coop Logistik. The manager will take up his new position on 4 January 2027 and will also join the executive board of Coop Sweden.

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El Jamón rolls out ESLs from Hanshow

El Jamón, a retail company operating in Andalusia, has selected Hanshow to supply nearly three million electronic shelf labels (ESLs). The food retailer plans to introduce the electronic labels across all its stores within three years.

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Rossmann Spain opts for digital signage from Bütema

Rossmann has fitted its first stores in Spain with a digital signage system from Bütema, thereby implementing a solution that the drugstore operator is already using in Germany. In Spain, the project currently comprises shop window displays at three locations: two stores in Barcelona and a new store in Madrid, which Rossmann opened in July 2026.

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Auchan’s Alcampo rolls out Scan&Go with Shopreme

Alcampo has launched a Scan&Go feature called AutoScan in its customer app with Shopreme. Shoppers can ...

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Finiper is checking shopping trolleys with AI on new handheld scanners from Datalogic

The Finiper retail group is rolling out more than 700 Datalogic Joya smart handheld scanners across five of its Iper La Grande i stores in northern Italy. With this move, the Italian retailer is scaling up a self-scanning solution that customers continue to use as a portable handheld device, but which, for the first time, can also monitor shopping trolleys…

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Albertsons inspects fruit using an in-house developed AI tool

The US retail company Albertsons has introduced an AI-based tool that helps its staff in distribution centres to assess the quality of fruit and vegetables more consistently when receiving goods.

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Albert Heijn optimises prices for baked goods with in-house AI

Albert Heijn has taken a further step in the fight against food waste. This week, the Ahold Delhaize subsidiary began rolling out its in-house developed solution for dynamic price management in the bakery department and combining it with the in-house programmed application for demand planning in this product range.

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Bauhaus rolls out ship-from-store in Northern Europe with nShift

Bauhaus has further expanded its e-commerce growth in the Nordics with a ship-from-store strategy, transforming its physical stores into omnichannel hubs. The DIY retailer, which has its roots in Germany and is headquartered in Switzerland, has rolled out nShift’s delivery management solution across its operations in Sweden, Finland and Estonia.

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Douglas is testing an AI chatbot with product recommendations from GK Air

Douglas is continuing to drive forward the use of AI and plans to integrate a new chatbot into its digital offerings. In future, beauty specialist intends to use the AI chatbot to respond efficiently to customer service enquiries and provide personalised product recommendations with the help of GK Air.

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