Annette Böhm

Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Żabka speeds up expansion of autonomous stores with AiFi

Polish convenience store leader Żabka is rapidly pushing ahead with the expansion of cashierless stores. While large retail chains such as Aldi Nord and Süd, Carrefour, Edeka's Netto, Tesco and Rewe are testing checkout-free stores at individual locations in Europe, Żabka Group has already opened fifty stores of its AI-based banner line Żabka Nono in Poland.

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Reports

Couponing in the profit zone

Coupons are a proven marketing tool for grocery retailers to boost sales and retain customers. But they are still far from being a sure bet. Swiss Coop shows how it can be done profitably: through intelligent personalisation of offers. Through several touchpoints, the Swiss-based retailer provides an online shop adapted to the personal interests of their customers and personalises the…

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News

dm brings self-checkouts to around 100 German stores

dm Drogeriemarkt is currently testing self-checkouts from Pan Oston in four selected stores in Germany. At the self-checkouts, customers can only pay with credit or giro cards. The Karlsruhe-based company confirmed to Retail Optimser that around 100 more dm stores in Germany will also be equipped with self-checkouts this summer.

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News

Tegut launches loyalty app Tebonus

Tegut has launched its new smartphone-based loyalty programme Tebonus this week. It replaces the regional grocery company's previous customer card Gute Karte. In the new loyalty app, customers can choose which products they want to score the most points with, thus providing the grocery retailer with valuable insights for shaping its assortment.

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News

Valora offers 24/7 shopping in hybrid store

In the converted ServiceStore DB of Swiss retailer Valora at Düsseldorf's central station, customers can now shop around the clock, seven days a week. During normal business hours, staff from the retail company are present during the day, while the store runs completely autonomously at night. During times without staff presence, shoppers gain access to the hybrid store via the…

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News

Rewe tests Nahkauf Box with self-checkout from 4POS

In the Upper Franconian village of Pettstadt, Rewe Markt GmbH is piloting Josefs Nahkauf Box, a retail format with around 700 items for daily needs. On an area of 39 square metres, customers can independently scan goods at a self-checkout from 4POS and pay by debit or credit card seven days a week, around the clock.

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News

Aldi opens Shop&Go concept store with AiFi and Spryker Systems

In High Road of London’s borough of Greenwich, Aldi UK's just-walk-out pilot store has opened for the public this week. Previously, only staff have been able to test the discounter's high-tech store, as reported by Retail Optimiser. In this store, shoppers do not have to scan their purchases or go through a checkout.

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News

Cosnova optimises its retail data management with Bayard Consulting

Cosmetics specialist Cosnova Beauty optimises the provision of individual product content to retail groups with the Product Content eXchange platform SyncManager. Connecting cosnova’s active SAP and Stibo source systems to SyncManager.

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News

Aldi Nord tests store without checkout with Trigo

Aldi Nord plans to open a cashierless store in the Netherlands in early 2022. With the Israeli specialist Trigo, the discounter wants to test under real conditions how the checkout process can be automated using artificial intelligence (AI), cameras and shelf sensors.

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News

E.Leclerc wins Reta Award 2021 with Alkemics project

French retail group E.Leclerc won one of the Reta Awards 2021 for its project to digitally connect its suppliers with the Alkemics platform. The winners of the awards were announced this week. A nine-member independent jury, on behalf of the EHI Retail Institute, honored outstanding technology solutions in retail.

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