Rewe Group plans assortment at store level with Relex

Rewe Group is semi-automating the creation of store-specific planograms with software-specialist Relex. The project is part of the initiative of the Cologne-based retail group to localise its assortments data-driven based on regional shopper demand.

Relex has won the intensive selection process of Rewe Group for a planogram software. The implementation of the Finish solution will end the time in which the heterogenous retail group plans space predominantly in a manual way. To be able to quickly create planograms at store level, the grocery retailer chose Relex for an automated solution.


“This partnership with Relex aligns directly with our strategic vision to create data-driven localised assortments,” adds Finn Ruthenberg, member of the executive management, Digital, Customer & Analytics at Rewe Group Buying.

Automated optimisation of facings per store

Relex’s space planning solution is currently being rolled out across all Rewe stores, with implementation planned for completion by July 2021. The Relex software will automatically optimise facings per product and store, depending on individualised demand pattern and fixtures, and assist with planogram maintenance.

“During the selection phase with Relex, we were able to test the system multiple times with our own data and create fully automated planograms,” says Tim Dormann, Head of Functional Department Assortment and Space Management at Rewe Group in a press release: “Seeing the functionality for ourselves convinced us that we will be able to put our vision of realising local assortments in planograms into practice so that we can offer a better shopping experience for our customers. With Relex’s help, we will be able to support our stores in creating optimised shelf space through local assortments in planograms to increase space efficiency.”

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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