SES Imagotag becomes Vusion Group

The technology provider SES Imagotag, which specialises in brick-and-mortar retail, has changed its name to Vusion Group. The company will continue to use its previous name for its portfolio of electronic shelf labels (ESLs).

The company, which grew up with the labels, has made a name for itself in recent years primarily with its Captana technology, which originated in Germany and enables retail companies to automatically recognise shelf gaps and incorrectly stocked shelves using cameras in interaction with ESLs and make them visible to their employees on mobile devices. The company already used the name VusionCloud for its standardised analysis and control platform.


The Vusion Group offers solutions in six product families, which are primarily aimed at the digitalisation of brick-and-mortar retail: In addition to VusionCloud and Captana, Memory is a data analysis solution, Engage is a software for retail media and in-store advertising and PDi Digital is a logistics and industrial solution.

Electronic shelf price labels are going mainstream

Our flagship product ESLs is becoming a mainstream technology. We are now positioning ourselves in new, related markets with high potential that will expand the digital transformation of retail through computer vision, sensors, data and AI. Our solutions portfolio is underpinned by the Vusion software platform, so the Group’s new name is organic to embody the company’s new direction, which remains focused on the digitalisation of physical retail,” explains Thierry Gadou, Chairman and CEO of Vusion Group.

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Björn Weber

Björn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Björn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Björn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Björn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.

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