Aldi Nord is piloting a customer loyalty programme for the first time. Users of the Aldi app can collect bonus points in 70 of the discounter's stores in Belgium. The application was developed together with software specialist GK.
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After the great success with which Lidl introduced its customer loyalty app, Aldi Süd is now also building a CRM infrastructure for its global business in order to generate a better database for its listing decisions. For this, Aldi Süd is relying primarily on tools from Adobe and Salesforce.
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