Lidl’s online shop will be working with the commerce intelligence platform Criteo in the Retail Media sector. The aim is to expand the Retail Media offering and create new advertising opportunities for brands. According to the company, Criteo will also take over the exclusive marketing of advertising inventory on Lidl.de.
Read more >>Best Buy
Both Walmart and Carrefour announced this week that they are joining Google's new standard for agentic commerce, the Universal Commerce Protocol (UPC). The technology allows consumers to purchase products directly on Google's Gemini AI platform, for example, without having to switch to the retailer's website. At the NRF conference, which took place in New York City this week, Google Cloud…
Read more >>
