Carrefour

Lidl’s online shop will be working with the commerce intelligence platform Criteo in the Retail Media sector. The aim is to expand the Retail Media offering and create new advertising opportunities for brands. According to the company, Criteo will also take over the exclusive marketing of advertising inventory on Lidl.de.

French retailer Carrefour is implementing QR codes based on the GS1 Digital Link standard in private-label ranges. To date, 50 own-brand products packages already feature the new-generation QR codes, across categories as varied as baby food, wine, organic or regional culinary specialities. The number of products is expected to continue to grow over the coming months.

Global Retail, the Carrefour Group franchisee in Israel, has signed a contract with A2Z Cust2Mate valued at approximately 50 million US-Dollar, to deploy 4,000 smart carts across Carrefour Israel stores, alongside a data, retail media and digital services collaboration.

Walmart de México y Centroamérica is accelerating the digital transformation of its stores by implementing technology from Vusion. The company plans to fully equip its Walmart Express stores with the EdgeSense connected-store platform by the end of the year.

Drugstore operator dm is testing the processing of two-dimensional codes at the checkout in selected stores. The pilot project is set to provide important insights for the planned gradual replacement of barcodes with 2D codes using the new GS1 Digital Link standard. Beiersdorf's 8X4 brand deodorants are among the first products to be labelled according to the new identification standard.

Carrefour will introduce Vusion's platform in all of its hypermarkets and supermarkets in France. The French retail giant will be the third major retailer after Walmart in the United States and dm Drogeriemarkt in Germany to use Vusion's EdgeSense technology.

Both Walmart and Carrefour announced this week that they are joining Google's new standard for agentic commerce, the Universal Commerce Protocol (UPC). The technology allows consumers to purchase products directly on Google's Gemini AI platform, for example, without having to switch to the retailer's website. At the NRF conference, which took place in New York City this week, Google Cloud…

Relex has acquired Ida, the French platform provider specialising in store ordering optimisation for loose products such as fruit, vegetables, bakery, meat, seafood and prepared foods. French retail groups such as Auchan, Coopérative U, Naturalia, Biocoop and the Carrefour-Franchise Provencia are using the platform Ida. The Retail Optimiser reported on its use at Coopérative U. The acquisition complements Relex’ order…

French retailer Auchan is accelerating its supply chain modernisation with the deployment of 50,000 IBM Smart Green Pallets across its national logistics network. The aim is to deliver real-time visibility across the supply chain.

VusionGroup has secured a significant stake in Yagora, a provider of shopper insights for category management and shopper activation via retail media that is highly relevant to the consumer goods industry. Until September 2020, Yagora appeared as GPS Dataservice and made a name for itself in the industry with top customers such as dm Drogeriemarkt, Ferrero, Radeberger Gruppe and Kellogg's…