Just a year after launching its own kiosk solution, Zebra Technologies has announced plans to acquire Elo Touch Solutions for 1.3 billion US-Dollars. This move will enable the company to meet the growing demand from retailers for larger in-store touchpoints to display product information and serve as platforms for Retail Media.
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At the Rewe Center in Cologne-Bickendorf of independent merchants Daniel and Boris Dugandzic, Rewe Digital has installed special tablet computers on around half of all 220 shopping trolleys to guide customers through the store. However, the devices are currently not used for self-scanning, for which customers still have to use the Zebra devices or their own smartphone.
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