Coupons are a proven marketing tool for grocery retailers to boost sales and retain customers. But they are still far from being a sure bet. Swiss Coop shows how it can be done profitably: through intelligent personalisation of offers. Through several touchpoints, the Swiss-based retailer provides an online shop adapted to the personal interests of their customers and personalises the…
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GK Software SE is a leading developer and provider of standard software for the retail sector, and currently counts 22 percent of the world’s 50 largest retailers among its customer base. According to a study published by RBR 2020, the Company is one of the leading international providers of POS software and is the fastest growing business in the industry in terms of the number of installations worldwide (without Hospitality and Petrol).
The company offers an extensive range of solutions for stores and enterprise headquarters as well as for the implementation of contemporary omni-channel retail concepts. Thanks to its open and platform-independent software solutions in the GK/Retail Suite, the company has established itself as one of the market’s leading providers of technology and innovations. Its solutions enable retail chains with numerous stores to optimize their business processes and to benefit from significant potential for saving costs and implementing customer loyalty programs in order to improve their competitiveness.
In addition to its own software solutions, GK Software SE also offers customers a comprehensive range of implementation and maintenance services. Having been acquired in 2012, AWEK GmbH and in 2015, the retail segment of DBS Data Business Systems Inc. In 2017, the company acquired a majority shareholding in prudsys AG, a company focused on artificial intelligence. In 2018, the valuephone GmbH was acquired, which develops leading solutions for mobile consumers.
The company employs 1,094 members of staff (figures for 30 June 2021) across its headquarters in Schöneck (Germany) and other business locations in Germany, Czech Republic, Switzerland, South Africa, Russia, Ukraine and the USA. GK Software SE’s customers include many well-known retailers, including Adidas, Edeka, Lidl, Aldi, Coop (Switzerland), Netto Marken-Discount, Hornbach, Migros, Grupo Kuo and Walmart.
The software is currently being used at almost 500,000 retail and payment installations across approximately 100,000 stores in more than 60 countries. The company has grown rapidly in recent years and its sales revenues totaled EUR 117.6 million in 2020. Since launching the company in 1990, the two founders Rainer Gläß (CEO) and Stephan Kronmüller (deputy board member), together with the experienced management team, have shaped GK Software into a profitable company exhibiting strong growth.
With its GK Go store, which launched last week in Schöneck, GK is showing a different approach to the hot topic scanless store technology. Together with its partners Hitachi and Shekel Ltd, the in-store experts show that real-time processing of shopping is also possible in scanless stores, bringing transparency and interaction to customers’ smartphone — while they shop.
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Aldi Nord is introducing Relex for replenishment automation based on sales forecasts as well as shelf space optimisation. The discounter sees inventory optimisation as a central component of its modernisation, and is throwing out SAP's F&R engine, which was introduced only a few years ago. By discounter standards, Aldi Nord's plans to introduce electronic shelf price labels in all stores…
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