Groupe Casino's Cdiscount is starting another test run with the new generation of smart returnable packaging from LivingPackets.
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Alkemics plans to enter the market in ten other European countries. There are four reasons why the platform could be successful with this. Three of them are related to Nestlé, E.Leclerc and the GS1.
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French retailers go innovative ways to tackle consumers' request for more product data, reports our guest author Antoine Durieux, CEO of Alkemics.
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