Sainsbury’s has appointed a new Head of Martech. With immediate effect, Dave Cain is responsible for strategy, governance and futureproofing of the British supermarket operator’s martech and adtech stacks. Martech plays currently a central role in Sainsbury’s digital transformation.
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J Sainsbury has chosen SAP Retail as new merchandise management system for its Sainsbury's stores. With this, the second largest British retail company is parting with its Retek system after 22 years. The system was acquired by the US software giant Oracle shortly after it was introduced at Sainsbury's in 2005. Industry experts are surprised that consulting giant Accenture, is…
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