BIC is using the services of Bayard to optimise its product content management. The product content specialist, part of the Markant Group, is reviewing and implementing the Global Data Synchronisation Network (GDSN) data model in the complex European market.
Read more >>Peter Kölln
The renowned branded goods manufacturer Peter Kölln, which alongside its famous flakes also sells muesli, cereals, oils and vegetable fats to retailers in 23 countries, will switch to Bayard’s GDSN data pool b-synced by the end of January 2024. Going forward, the food producer wants to supply retailers with product content of its around 500 products via GDSN not only…
Read more >>
