The grocery retailer Rimi Baltic, which is part of Swedish ICA Group, is now using the Symphony AI platform also to tailor assortment of its 308 stores precisely to the needs of its customers. The Baltic company has been using Symphony AI for store and shelf space optimisation since 2022 in order to increase the efficiency of its sales areas.
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In less than a year, Rimi Baltic, a grocery retailer belonging to the Swedish ICA Group, has switched its pricing to the optimisation solution from Revionics, a pricing specialist recently acquired by Aptos. This has increased sales of its 280 stores in Estonia, Latvia and Lithuania.
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