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‘Aus Aldi Süd's IT wird Aldi DX, sonst ändert sich nix’, German speakers might say, referring to the old advertising slogan of the brand manufacturer Mars. And indeed, the new brand Aldi DX for Aldi Süd's IT, together with the slogan “Driving digital value”, primarily seeks to make the discounter giant more attractive to job applicants. But that's not all:…

Aldi Süd has agreed a multi-year collaboration with professional services provider Genpact in the USA and Australia. In these countries, the discounter is piloting the introduction of its new, predominantly SAP-based technology landscape under the project name Ahead.