Umdasch

As the main contractor, umdasch The Store Makers was responsible for the concept, store design and presentation of the Union-Zeughaus at Berlin’s Alexa shopping centre, and translated the identity of 1. FC Union Berlin into an immersive brand experience. Spanning around 260 square metres, the club’s history and modern store design come together to create a holistic shopping experience.

Billa Austria, in collaboration with its self-checkout software partner Shopreme and the shopfitting experts at Umdasch The Store Makers, has created an integrated self-checkout ecosystem. This connects the Billa Scan & Go app, the Jö loyalty programme, a staff app and the Vector exit solution to create a seamless shopping experience.

For the 16th time, EHI Retail Institute this week announced the winners of the Retail Technology Awards Reta. The eight-member international jury of the award includes Retail Optimiser editors Björn Weber and Joachim Pinhammer as well as the publisher of the British trade magazine Retail Technology, Miya Knights.