Dohle is expanding its retail media offering by equipping the entrance areas of almost 100 of its Hit stores with 75-inch welcome screens from Digooh. Inovisco is now marketing the Digooh DCLP inventory on these screens to media agencies and advertisers nationwide.
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A new national in-store retail media network is forming in the German grocery retail sector, which has set itself the Herculean task of serving the FMCG manufacturers as a single point of contact for the complex world of Edeka cooperative. Under the name Retail Media Alliance, several technology providers and marketers are pooling their infrastructure to make digital advertising space…
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