Lidl has made data from its entire private label range available to consumer apps such as Yuka in France via the Alkemics platform.
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Consumers want more transparency. Product scanner apps for shoppers' smartphones are booming. However, the evaluation of a product can only be as good as the quality of the data set available in the app. It is worth taking a look at the cooperation between the French pioneers Alkemics and Yuka.
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