Department store operator Galeria has introduced a digital AI assistant from Bütema in a proof-of-concept phase to improve the shopping experience. The trial is taking place in the lingerie department of the Galeria store in Bonn. The AI-powered solution, called Verena, enables customers to access digital services by scanning a QR code with their smartphone. The AI assistant is based on an integration of ChatGPT and works in any language.
To ensure seamless integration, QR codes were placed in the changing rooms of the lingerie department. Scanning the code gives customers direct access to various functions. They can use the chatbot to call the salesperson, whose request will appear in Bütema’s InStore Assistant App Karl. This solution, which is already in use at Galeria, offers options for price and stock checks, as well as information on available colours and sizes. As soon as one member of staff has dealt with the request, it disappears from the view of the others, thus avoiding double processing.
Customers can also use the QR code to access all relevant product information, check alternative colours and sizes, and receive recommendations for matching items. This allows for quick orientation without the need to consult a sales associate. An LED poster has been installed in the department to promote the AI assistant.
Bütema continues to grow
Bütema is on course for further growth. Last week, the digital signage specialist acquired Wedeko, a company that is also successful in this field. By integrating Wedeko’s technologies, Bütema expands its portfolio and strengthens its market position. Wedeko will remain a brand and will continue to serve its existing customers from its location in Erbach.
