Bütema

Rossmann has fitted its first stores in Spain with a digital signage system from Bütema, thereby implementing a solution that the drugstore operator is already using in Germany. In Spain, the project currently comprises shop window displays at three locations: two stores in Barcelona and a new store in Madrid, which Rossmann opened in July 2026.

Department store operator Galeria has introduced a digital AI assistant from Bütema in a proof-of-concept phase to improve the shopping experience. The trial is taking place in the lingerie department of the Galeria store in Bonn.

Baby-Walz has equipped its relocated and newly opened store in Frankfurt (Main) with digital touchpoints in cooperation with Bütema. The specialist for baby and toddler equipment, which is part of the Walz Group, is starting a test run with this step, which will be extended to other stores if successful.