The technology provider SES Imagotag, which specialises in brick-and-mortar retail, has changed its name to Vusion Group. The company will continue to use its previous name for its portfolio of electronic shelf labels (ESLs).
The company, which grew up with the labels, has made a name for itself in recent years primarily with its Captana technology, which originated in Germany and enables retail companies to automatically recognise shelf gaps and incorrectly stocked shelves using cameras in interaction with ESLs and make them visible to their employees on mobile devices. The company already used the name VusionCloud for its standardised analysis and control platform.
The Vusion Group offers solutions in six product families, which are primarily aimed at the digitalisation of brick-and-mortar retail: In addition to VusionCloud and Captana, Memory is a data analysis solution, Engage is a software for retail media and in-store advertising and PDi Digital is a logistics and industrial solution.
Electronic shelf price labels are going mainstream
“Our flagship product ESLs is becoming a mainstream technology. We are now positioning ourselves in new, related markets with high potential that will expand the digital transformation of retail through computer vision, sensors, data and AI. Our solutions portfolio is underpinned by the Vusion software platform, so the Group’s new name is organic to embody the company’s new direction, which remains focused on the digitalisation of physical retail,” explains Thierry Gadou, Chairman and CEO of Vusion Group.
