Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
Reports

Reta Award 2026: Outstanding use of retail technology

There was a jubilant atmosphere last night at Dr. Thompson's Seifenfabrik in Düsseldorf: top IT managers from leading retail companies such as Colruyt Group, Coop Sweden, Globus, Kaufland, Koçtaş, Lekkerland, Netto Marken-Discount, Rossmann, Sonae, and many more celebrated together with their technology partners.

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News

Mix Markt pilots Mettler’s AI product recognition at staffed checkouts

Monolith Group's retail banner operation Mix Markt, which specialises in Eastern European products, has installed Mettler-Toledo's AI-supported FreshAI article recognition system. At a location in Karlsruhe, the vision recognition solution from the weighing technology specialist is helping staff at the attended checkouts to recognise fresh items without barcodes more quickly.

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News

Kaufland Auditing develops its own freshness check app with AI

Kaufland’s International Auditing Department has developed an app with AI to make its freshness checks more efficient. The application helps the auditors of Schwarz Group’s subsidiary to check the internal processes of the stores in order to ensure customer satisfaction. The fact that specialist departments are developing solutions themselves using standard AI tools has the potential to shake up the…

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News

Lekkerland considers smart store concept with AiFi ready for rollout

Lekkerland, the convenience division of Rewe Group, proves the maturity of its smart box concept based on AiFi technology with key figures from the 24/7 high-frequency operation at Frankfurt Airport.

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News

Lidl brings AI-supported item recognition from Mettler Toledo to its stores

Lidl is equipping its fruit and vegetable departments with camera-based, AI-supported scales from Mettler Toledo that automatically recognise loose items. With this step, Schwarz Group's discount retail division is promoting a seamless self-scanning journey for its customers in the fresh produce department. Lidl has already equipped around 250 stores across Germany with two scales per store in most case.

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News

Popken Fashion Group increases margin through dynamic pricing with GK

Popken Fashion Group has been optimising its online prices with GK Air, the cloud-based AI solution for dynamic pricing, for two years – with noticeable success: the family business specialising in plus-size fashion has not only increased its margin, but has also been able to reduce the manual effort required for price adjustments during end-of-season sales by around seventy per…

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News

Albert speeds up checkout with AI-powered item recognition from Mettler Toledo

Albert, the Czech banner operation of Ahold Delhaize, has implemented Mettler Toledo's AI-powered solution FreshAI at all its attended checkouts. The company is also testing the technology at self-checkout terminals in five pilot stores. Albert's employees and customers should be able to identify products without barcodes more quickly using image recognition.

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News

Walmart tracks shelf life of perishable products using RFID with Avery Dennison

Walmart is testing RFID technology in fresh categories together with labelling specialist Avery Dennison. The pilot enables Walmart to automatically identify fresh produce and its shelf life at item level for the first time. The bulk capture of many items at once is a first in this product group.

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Reports

Edeka Aschoff modernises checkout zone with Itab, Glory and Wanzl

Independent Edeka merchants Robert and Max Aschoff comprehensively modernised the checkout area of their store in Kassel in September while the store was still in operation. Eight new self-checkout stations from Itab, which combine self-scanning and smart cart checkout, form the centrepiece of their store in Frankfurter Straße.

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News

RTG launches in-store retail media network with Cyreen

The purchasing and cooperation platform Retail Trade Group (RTG) is launching a cross-retailer in-store retail media network ‚RTG Media‘ with the technology company Cyreen in Germany. By April 2026, more than 800 interactive screens will be installed as part of the network in all Globus locations throughout Germany as well as in selected stores of Bartels-Langness, Bünting, Georg Jos. Kaes…

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