Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

M-Preis succeed with Zebra Workcloud

M-Preis standardised communication between its employees in the stores and the headquarters last year. This has enabled the Austrian food retailer to reduce the number of tasks by over 60 per cent compared to previous processes. Christoph Enzinger, project manager at M-Preis, explains the results achieved so far at this year's EHI Technology Days in Bonn last week.

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News

Primark massively expands self-checkouts and Click&Collect

Primark has brought self-checkouts from Itab to its UK stores such as those in Truro, Broughton Park, Chester and the Irish store in Mullingar. The Irish fashion specialist had previously started to equip some of its stores in UK with self-checkouts from Swedish retail solution provider on a test phase in 2022. Primark is also upgrading in the Click&Collect area.

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Reports

Retailer apps pave the way to real-time loyalty

Retail companies today have unprecedented opportunities to use technology to bring their customers out of anonymity and to gain valuable data about individual purchasing behaviour. If retail companies succeed in consistently using customer data collected at various touchpoints, they create ideal conditions for completely transforming the way they do business and communicate with their customers.

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News

Douglas secures goods with Sensormatic

Douglas has introduced theft prevention solutions in more than 300 of its German stores to minimise shrinkage and improve operational efficiency. The beauty specialist relies on tags from Sensormatic Solutions and their tamper-proof detection gates at the entrance and exit areas for electronic article surveillance in its stores. Douglas had previously tested the system from the Johnson Controls subsidiary in…

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News

Norma optimises online shop with Spryker and KPS

Norma is putting its e-commerce business on a new foundation. As reported by Lebensmittel Zeitung, the German retailer based in Fürth will migrate its Norma24 online shop from the current online shop system Shopware to Spryker's headless commerce platform by the end of this year.

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News

Sainsbury’s wants real-time data with NCR Voyix Cloud

Sainsbury's will upgrade 22,500 checkouts in its grocery and convenience stores and petrol stations with the NCR Voyix commerce platform and the latest generation of point-of-sale solutions. NCR Voyix cloud technology enables the retailer to access real-time data and AI-powered analyses of its stores.

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News

Sam’s Club brings display ads to Scan & Go app

Sam's Club displays ads from the consumer goods industry in the Scan & Go function of its membership app. The US retail company, which is part of Walmart, is thus opening up new opportunities for advertisers to reach their customers in physical stores at that point in the customer journey when they ultimately decide to purchase products.

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News

Kroger expands online fulfilment automation with Ocado

Kroger has ordered further automation solutions for online fulfilment from the British technology company Ocado. As the second-largest US retailer announced this week, proprietary Ocado technologies such as On-Grid Robotic Pick and Automated Frameload are to be implemented in all eight existing Customer Fulfillment Centers (CFC).

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News

Co-op UK optimises quick commerce with Walmart technology

The British Co-operative Group plans to implement Walmart's online fulfilment app Store Assist. The solution was developed by Walmart Commerce Technologies, the US retail giant's profit centre subsidiary.

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News

Hy-Vee optimises in-store processes with VusionGroup solutions

Hy-Vee uses VusionGroup's platform to digitise more than 230 of its stores. The retail company, which operates in nine Midwestern states, has implemented digital shelf labels and numerous other VusionGroup solutions to optimise the shopping experience for its customers.

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