Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Baby-Walz tests digital signage with Bütema

Baby-Walz has equipped its relocated and newly opened store in Frankfurt (Main) with digital touchpoints in cooperation with Bütema. The specialist for baby and toddler equipment, which is part of the Walz Group, is starting a test run with this step, which will be extended to other stores if successful.

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News

Falke plans omnichannel personalisation with GK Air

Falke has expanded the use of the personalisation solution from GK Air to all countries in which the clothing specialist is active. In future, the omnichannel-capable GK Air Personalization solution will not only provide individualised product recommendations in the 26 online shops and the associated newsletters, but also in the stores.

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News

Tesco tests hyper-personalisation with Eagle Eye

Tesco is planning a hyper-personalised loyalty programme promotion for selected members of its Clubcard with technology company Eagle Eye. The collaboration with Eagle Eye on this is initially limited to one year – with the option to extend for a further year.

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News

Esselunga launches retail lab with Trigo and Diebold Nixdorf

Esselunga has opened a 600 square metre test centre in Milan with a Grab & Go store and a cafeteria to enable agile testing of technologies and design concepts. The Italian retail company is testing a scanless store in its Esselunga Lab, which is equipped with technology from Israeli provider Trigo.

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News

Sopharma Trading optimises processes with GK

Sopharma Trading has opted for GK's POS platform for its brick-and-mortar stores and online pharmacies. The company, which is one of the largest healthcare providers in Bulgaria, is using the new solution to close data gaps between its stores and its SAP merchandise management system.

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Reports

Reta Award 2024: The best retail technology solutions

The atmosphere was excellent last night at Dr Thompson’s Seifenfabrik in Düsseldorf: Top IT managers from Edeka Group, Tegut, Rewe Group, Schwarz Group, Douglas, Benetton and many more had every reason to celebrate with their technology providers. Yesterday, EHI Retail Institute honoured the winners of the Retail Technology Awards Reta for the 17th time as part of Eurocis 2024. The…

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News

Biedronka speeds up self-checkout rollout with NCR Voyix

Biedronka has already 15,000 self-checkouts in use. All devices are supplied by NCR Voyix. The discount chain of Portuguese retailer Jerónimo Martins, which operates in Poland, already has the self-checkouts from the US company in 87 per cent of its stores. The SCOs are equipped with AI-based article recognition and loss prevention systems.

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News

Edeka’s Netto launches second Pick&Go store with Trigo and Mettler Toledo

Netto opened its second Pick&Go store with technology from Israeli provider Trigo this week. Customers can shop in the 800 square metre store of the Edeka Group's discounter in Regensburg without a check-in and without having to scan goods.

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News

Carrefour tests smart vending machine store in Belgium with Reckon.ai

Carrefour has opened its first autonomous vending machine store at the headquarters of its Belgian unit in Zaventem. The 18 square metre shop near Brussels, called Carrefour BuyBye, is equipped with Smart Fridges.

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News

Sportswear specialist On chooses Nedap for RFID-based supply chain management

Swiss sportswear company On is implementing the cloud platform of Dutch RFID-specialist Nedap. With this step, On wants to be able to track every single item seamlessly – from the manufacturing process to the consumer – worldwide.

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