Photo of Asendia UK Ltd.

Asendia UK Ltd.

Asendia is one of the world’s leaders in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe. Combining the experience and expertise of our founding companies, La Poste and Swiss Post, the Asendia Group brings together a wealth of international and local knowhow. Asendia’s expertise is broad reaching encompassing different aspects of e-commerce, from webshop software and marketplace management to international logistics.
Reports

Guest Feature: Authenticity as a driver for turnover and loyalty

22. June 2023
In cross-border shipping, fulfilment and authenticity are closely linked for shoppers (Photo: Swiss Post AG)

According to recent studies, customers shop more often with retail companies and spend more money with those they experience as authentic. But what does that actually mean? How can retailers demonstrate authenticity across the entire buying journey? Renaud Marlière, Global Chief of Business Development of Asendia, provides some of the answers.

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