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Gina Nauen

Gina Nauen has been an expert in B2B marketing for IT solutions in the retail sector for over 20 years. Before founding her agency Vitamin11 Marketingberatung, she worked as Marketing Director at Torex Retail (now Oracle) and as Marketing Manager at Logware. As a communications consultant for IT providers in retail and logistics, she brings in-depth industry knowledge and translates complex, often technically demanding topics into creative content. Her work focuses on PR, editing and copywriting as well as social media.
Reports

From hype to store: AI arrives in retail

7. October 2024
Periodic inventories can be carried out by internal employees using a Zebra device to quickly detect shortages and reduce losses. (Photo: Zebra Technologies)

Retail companies in the German speaking countries are already achieving efficiency gains, as demonstrated by practical examples of artificial intelligence at the checkout processes at Netto, at Rewe Group and in store layout planning at Rossmann. The use of AI in sales support and task management at M-Preis demonstrates how the technology makes employees’ work easier. AI also provides tips…

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