Norwegian cooperative Coop Norge has chosen Omnium as its order management system (OMS) provider as part of its omnichannel transformation strategy. With the move, the retailer aims to streamline operations and provide a seamless shopping experience for its customers across its distribution channels. With order management solutions, numerous retail organisations currently try to fix the issues they produced by building their online business in a separate technology silo leading to inventory managed in several independent merchandise management systems.
Coop Norge is owned by 117 local cooperatives and operates more than 1,250 stores. The Norwegian retailer chose Omnium for it’s experience working with Nordic retailers and its presence in the Norwegian market, as the company was looking for a provider familiar with regional retail challenges and operational requirements. The solution will enable Coop to adjust its operations quickly in response to changes in the retail market.
“Coop has chosen Omnium as its OMS provider due to their strong value proposition and seamless fit in our tech architecture. This partnership will be key in optimising and streamlining our order management, strengthening Coop’s market position, and enhancing the shopping experience for our customers and members,” says Rune Gustafsson, Product Manager at Coop Norge.
Omnium’s focus was so far nonfood retail
Omnium was founded in 2017 and has since then delivered its OMS solution to various retailers across Norway, helping them to streamline their order management processes and optimise their omnichannel strategies. Omnium’s customers include Ark, Norway’s largest bookstore operator, Eurosko, Scandinavia’s largest shoe retailer and HiFi Klubben, a high quality HiFi specialist. The deal with Coop Norge is an important milestone for the technology provider, as it marks the company’s first major customer in the grocery retail sector.
Ark reported a 50 per cent increase in the efficiency of several internal tasks using Omnium’s order management system solution. The bookstore operator also saw a 15 per cent increase in the conversion rate and a 25 per cent boost in sales just one month after implementing the technology.
Ark streamlines store operations with Omnium
Omnium’s technology plays an important role in optimising Ark’s operational efficiency. The solution monitors the entire order flow, manages Click&Collect deadlines and sends timely alerts to both staff and customers. The OMS provider also introduced a new, automated Click&Collect interface for employees in Ark’s physical stores, built on SAP data. This upgraded system provides a faster version than the previous solution, enhancing store employees’ efficiency.
When a Click&Collect order is registered, the solution notifies responsible staff and sends an order confirmation to customers via SMS. Once the order is ready for pickup, customers receive another SMS with a specified pickup deadline. Omnium calculates these deadlines based on Ark’s defined pick-up and delivery schedules, factoring in store opening hours and holidays. Additionally, Omnium provides valuable insights into products, prices, inventory, orders, and customer information.
